A data profile of the people who buy, follow and care about Foodservice in United Kingdom — modelled from more than twelve digital signal sources. Foodservice has an estimated audience of 4,075,973 people in United Kingdom.
The average Foodservice fan in United Kingdom is 43.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East Midlands.
Top brand affinities include Fast casual restaurants, Local food, Wikipedia, with strongest over-indexing on Fast casual restaurants (9.21× the country average).
Demographically, the Foodservice audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Foodservice fan in United Kingdom is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Fast casual restaurants.
The key figures that characterise the Foodservice profile in United Kingdom.
62.0% are female, 38.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 43.7 |
| Estimated audience size | 4,075,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Foodservice audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 10.5% |
| Japan | 9.2% |
Where the Foodservice audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~300K | 2.73× | |
| 02 | West Midlands | ~200K | 1.28× | |
| 03 | East Midlands | ~400K | 1.25× | |
| 04 | Yorkshire and the Humber | ~300K | 1.06× | |
| 05 | South East | ~600K | 1.04× | |
| 06 | South West | ~300K | 1.02× | |
| 07 | North East | ~100K | 0.94× | |
| 08 | East of England | ~300K | 0.86× | |
| 09 | North West | ~400K | 0.82× | |
| 10 | Wales | ~200K | 0.76× | |
| 11 | Scotland | ~200K | 0.62× | |
| 12 | England | ~1.5M | 0.38× |
The strongest cross-interests of the Foodservice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast casual restaurants | Food & Beverages | 9.21× | ||
| 02 | AmazonFresh | Shopping | 8.85× | ||
| 03 | Smoked meat | Food & Beverages | 5.38× | ||
| 04 | Online food ordering | Food & Beverages | 3.54× | ||
| 05 | Fast food restaurants | Food & Beverages | 3.49× | ||
| 06 | Fish and chips | Food & Beverages | 3.46× | ||
| 07 | Child development | Business & Career | 3.46× | ||
| 08 | Local food | Food & Beverages | 3.37× | ||
| 09 | Wikipedia | Internet & Social Media | 3.01× | ||
| 10 | Risk management | Business & Career | 2.94× | ||
| 11 | Refrigerator | Home & Garden | 2.89× | ||
| 12 | Italian cuisine | Food & Beverages | 2.56× | ||
| 13 | Esso | Cars & Mobility | 2.41× | ||
| 14 | Organic food | Food & Beverages | 2.26× | ||
| 15 | Hobby | Home & Garden | 2.02× | ||
| 16 | Distilled beverage | Food & Beverages | 1.89× | ||
| 17 | Internet & Social Media | 1.88× | |||
| 18 | Aldi | Shopping | 1.84× | ||
| 19 | Kitchen | Home & Garden | 1.58× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.59× | |
| Design Affinity | PREMIUM | 1.50× | |
| Healthy Lifestyle | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Individualism | JOY | 0.92× | |
| Need for Security | CONSERVATISM | 0.92× |
Foodservice has an estimated audience of 4,075,973 people in United Kingdom, concentrated in England and South East.
62.0% of Foodservice fans are female, 38.0% are male, with an average age of 43.7 years.
Foodservice fans show strongest brand affinity for Fast casual restaurants (9.21×), Local food (3.37×), and Wikipedia (3.01×) over the country average.
Foodservice fans in United Kingdom are most concentrated in England (reach ~1.5M), South East (reach ~600K), and East Midlands (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Foodservice itself, the audience over-indexes on Local food (3.37×), Wikipedia (3.01×), Refrigerator (2.89×), and Hobby (2.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Foodservice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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