A data profile of the people who buy, follow and care about Catering in Malaysia — modelled from more than twelve digital signal sources. Catering has an estimated audience of 1,934,932 people in Malaysia.
The average Catering fan in Malaysia is 38.7 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Maybank, Kuih Raya, Medan, with strongest over-indexing on Maybank (1.57× the country average).
Demographically, the Catering audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Individualism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Catering fan in Malaysia is more female, around 38.7 years old, with strong Individualism tendencies and a notable affinity for Maybank.
The key figures that characterise the Catering profile in Malaysia.
62.9% are female, 37.1% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 38.7 |
| Estimated audience size | 1,934,932 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Catering audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 23.8% |
| Italy | 9.7% |
| Japan | 7.1% |
Where the Catering audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~600K | 1.76× | |
| 02 | Selangor | ~900K | 1.70× | |
| 03 | Sabah | ~200K | 1.19× | |
| 04 | Johor | ~300K | 1.14× | |
| 05 | Sarawak | ~200K | 1.14× | |
| 06 | Penang | ~100K | 1.10× | |
| 07 | Negeri Sembilan | ~90K | 0.96× | |
| 08 | Malacca | ~70K | 0.94× | |
| 09 | Perak | ~100K | 0.93× | |
| 10 | Pahang | ~90K | 0.93× | |
| 11 | Kedah | ~100K | 0.91× | |
| 12 | Labuan | ~10K | 0.90× | |
| 13 | Putrajaya | ~9K | 0.87× | |
| 14 | Perlis | ~20K | 0.86× | |
| 15 | Terengganu | ~70K | 0.85× | |
| 16 | Kelantan | ~80K | 0.84× |
The strongest cross-interests of the Catering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bath and Bodyworks | Shopping | 3.78× | ||
| 02 | Kuih Raya | Topic | 3.56× | ||
| 03 | POPLOOK | Shopping | 3.18× | ||
| 04 | Modest Fashion | Fashion & Accessoires | 2.47× | ||
| 05 | Rasa | Topic | 2.42× | ||
| 06 | Tunic | Fashion & Accessoires | 1.96× | ||
| 07 | Forex Factory | Business & Career | 1.93× | ||
| 08 | Sanskrit | Politics & Society | 1.79× | ||
| 09 | Sumatra | Travel & Leisure | 1.77× | ||
| 10 | Astro Gempak | Movies & TV | 1.70× | ||
| 11 | Makeup Tutorials | Beauty & Wellness | 1.67× | ||
| 12 | Teacher education | Business & Career | 1.65× | ||
| 13 | Bridesmaid | Kids & Family | 1.61× | ||
| 14 | Kementerian Kesihatan Malaysia | Politics & Society | 1.60× | ||
| 15 | Maybank | Business & Career | 1.57× | ||
| 16 | Reseller | Shopping | 1.57× | ||
| 17 | Health And Beauty | Beauty & Wellness | 1.55× | ||
| 18 | Medan | Travel & Leisure | 1.52× | ||
| 19 | Wedding reception | Kids & Family | 1.51× | ||
| 20 | Turkey | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.12× | |
| Travelling | THRILL | 1.12× | |
| Tradition | CONSERVATISM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.45× | |
| Need for Security | CONSERVATISM | 0.63× | |
| Social Media Usage | JOY | 0.73× |
Catering has an estimated audience of 1,934,932 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
62.9% of Catering fans are female, 37.1% are male, with an average age of 38.7 years.
Catering fans show strongest brand affinity for Maybank (1.57×), Kuih Raya (3.56×), and Medan (1.52×) over the country average.
Catering fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~600K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Catering itself, the audience over-indexes on Kuih Raya (3.56×), Medan (1.52×), POPLOOK (3.18×), and Bridesmaid (1.61×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Catering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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