A data profile of the people who buy, follow and care about Country in Canada — modelled from more than twelve digital signal sources. Country has an estimated audience of 13,648,749 people in Canada.
The average Country fan in Canada is 43.2 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Innovation, Tabloid (newspaper format), with strongest over-indexing on Real property (1.75× the country average).
Demographically, the Country audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Country fan in Canada is balanced, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Country profile in Canada.
51.8% are female, 48.2% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 43.2 |
| Estimated audience size | 13,648,749 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Country audience comes from Canada.
| Country | Share |
|---|---|
| United States | 29.1% |
| Canada | 7.3% |
| United Kingdom | 5.7% |
Where the Country audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~7.5M | 1.34× | |
| 02 | Manitoba | ~600K | 1.21× | |
| 03 | New Brunswick | ~400K | 1.14× | |
| 04 | Alberta | ~2M | 1.09× | |
| 05 | Saskatchewan | ~500K | 1.08× | |
| 06 | British Columbia | ~2M | 1.07× | |
| 07 | Newfoundland and Labrador | ~200K | 0.87× | |
| 08 | Nova Scotia | ~300K | 0.86× | |
| 09 | Quebec | ~2.5M | 0.80× | |
| 10 | Prince Edward Island | ~50K | 0.67× |
The strongest cross-interests of the Country audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.19× | ||
| 02 | John Cena | Sports | 2.19× | ||
| 03 | Mineral water | Food & Beverages | 2.19× | ||
| 04 | Henry Cavill | Movies & TV | 1.93× | ||
| 05 | Tom Cruise | Movies & TV | 1.92× | ||
| 06 | Tabloid (newspaper format) | Literature | 1.81× | ||
| 07 | Vegas Golden Knights | Sports | 1.79× | ||
| 08 | Hypermarket | Shopping | 1.76× | ||
| 09 | Real property | Home & Garden | 1.75× | ||
| 10 | Internet service provider | Technology & Electronics | 1.75× | ||
| 11 | Western Union | Business & Career | 1.74× | ||
| 12 | Innovation | Business & Career | 1.73× | ||
| 13 | Bored Panda | Internet & Social Media | 1.69× | ||
| 14 | Virtual reality | Technology & Electronics | 1.62× | ||
| 15 | Rail transport | Travel & Leisure | 1.58× | ||
| 16 | Ryan Gosling | Movies & TV | 1.57× | ||
| 17 | Carolina Hurricanes | Sports | 1.57× | ||
| 18 | Bruce Willis | Movies & TV | 1.52× | ||
| 19 | Britney Spears | Music & Radio | 1.51× | ||
| 20 | Sports club | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.44× | |
| Career Orientation | POWER | 1.42× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Pet Ownership | JOY | 0.87× |
Country has an estimated audience of 13,648,749 people in Canada, concentrated in Ontario and Quebec.
51.8% of Country fans are female, 48.2% are male, with an average age of 43.2 years.
Country fans show strongest brand affinity for Real property (1.75×), Innovation (1.73×), and Tabloid (newspaper format) (1.81×) over the country average.
Country fans in Canada are most concentrated in Ontario (reach ~7.5M), Quebec (reach ~2.5M), and British Columbia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Country itself, the audience over-indexes on Innovation (1.73×), Tabloid (newspaper format) (1.81×), Western Union (1.74×), and Non-alcoholic beverage (2.19×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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