Country Audience in Canada
Country has an estimated audience of 13,648,749 people in Canada. 51.8% are female, 48.2% are male, average age 43.2. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Innovation, Western Union, Tabloid (newspaper format), Non-alcoholic beverage.
The average Country fan in Canada is 43.2 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Innovation, Western Union, with strongest over-indexing on Real property (1.75× the country average). Demographically, the Country audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Country fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 43.2 |
| Estimated audience size | 13,648,749 |
Audience persona
The typical Country fan in Canada is balanced, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 7,662,101 | 1.34× |
| Quebec | 2,624,197 | 0.8× |
| British Columbia | 2,183,724 | 1.07× |
| Alberta | 1,842,751 | 1.09× |
| Manitoba | 617,659 | 1.21× |
| Saskatchewan | 467,454 | 1.08× |
| New Brunswick | 358,289 | 1.14× |
| Nova Scotia | 347,937 | 0.86× |
| Newfoundland and Labrador | 180,707 | 0.87× |
| Prince Edward Island | 45,061 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.75× | Home & Garden |
| Innovation | 1.73× | Business & Career |
| Western Union | 1.74× | Business & Career |
| Tabloid (newspaper format) | 1.81× | Literature |
| Non-alcoholic beverage | 2.19× | Food & Beverages |
| John Cena | 2.19× | Sports |
| Tom Cruise | 1.92× | Movies & TV |
| Rail transport | 1.58× | Travel & Leisure |
| Virtual reality | 1.62× | Technology & Electronics |
| Hypermarket | 1.76× | Shopping |
| Mineral water | 2.19× | Food & Beverages |
| Henry Cavill | 1.93× | Movies & TV |
| Bruce Willis | 1.52× | Movies & TV |
| Internet service provider | 1.75× | Technology & Electronics |
| Britney Spears | 1.51× | Music & Radio |
| Sports club | 1.51× | Sports |
| Bored Panda | 1.69× | Internet & Social Media |
| Air pollution | 1.61× | Health |
| Blanket | 1.53× | Home & Garden |
| Cappuccino | 1.57× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.44 |
| Career Orientation | POWER | 1.42 |
| Individualism | JOY | 1.37 |
| Convenience Orientation | PREMIUM | 1.36 |
| Tradition | CONSERVATISM | 1.3 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| Canada | 7.3% |
| United Kingdom | 5.7% |
See Country audiences in other countries
More Travel & Leisure audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Country have in Canada?
Country has an estimated audience of 13,648,749 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Country fans?
51.8% of Country fans are female, 48.2% are male, with an average age of 43.2 years.
Which brands do Country fans like most?
Country fans show strongest brand affinity for Real property (1.75×), Innovation (1.73×), and Western Union (1.74×) over the country average.
Where do Country fans live in Canada?
Country fans in Canada are most concentrated in Ontario (reach 7,662,101), Quebec (reach 2,624,197), and British Columbia (reach 2,183,724). These three regions account for the largest share of the active audience.
What other brands do Country fans also like?
Beyond Country itself, the audience over-indexes on Innovation (1.73×), Western Union (1.74×), Tabloid (newspaper format) (1.81×), and Non-alcoholic beverage (2.19×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.