Rascasse Audience Intelligence

World Wide Web Audience in United Arab Emirates

A data profile of the people who buy, follow and care about World Wide Web in United Arab Emirates — modelled from more than twelve digital signal sources. World Wide Web has an estimated audience of 2,028,697 people in United Arab Emirates.

#252among Topic in United Arab Emirates
#14in Internet & Social Media

The average World Wide Web fan in United Arab Emirates is 36.4 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Google Maps, Email, Instant messaging, with strongest over-indexing on Google Maps (2.66× the country average).

Demographically, the World Wide Web audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Career Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical World Wide Web fan in United Arab Emirates is more male, around 36.4 years old, with strong Career Orientation tendencies and a notable affinity for Google Maps.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the World Wide Web profile in United Arab Emirates.

Audience size
2M
in United Arab Emirates
Gender
27.5%
72.5% male
Age
36.4
average years
Country rank
#343
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World Wide Web fans

27.5% are female, 72.5% are male, average age 36.4.

Fig. 02

Gender split

27.5%
Female
72.5%
Male
Demographic split for World Wide Web audience in United Arab Emirates
MetricValue
Female27.5%
Male72.5%
Average age36.4
Estimated audience size2,028,697
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the World Wide Web audience in United Arab Emirates
Age bracketShare%
16-1910%
20-2935%
30-3931%
40-4916%
50+7%
Fig. 04

Worldwide distribution

0.7%

of the worldwide World Wide Web audience comes from United Arab Emirates.

Worldwide audience distribution share by country for World Wide Web
CountryShare
United States19.0%
Italy6.4%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World Wide Web audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

World Wide Web fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Fujairah~50K1.08×
02Emirate of Sharjah~500K1.04×
03Ras Al Khaimah~100K1.00×
04Emirate of Ajman~200K0.96×
05Emirate of Abu Dhabi~800K0.89×
06Dubai~1M0.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World Wide Web audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World Wide Web audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media2.66×
02NASDAQBusiness & Career2.32×
03EmailTechnology & Electronics2.16×
04Artificial intelligenceTechnology & Electronics2.06×
05Google PlayTechnology & Electronics2.04×
06WikipediaInternet & Social Media1.97×
07GlobalizationPolitics & Society1.94×
08MacauTravel & Leisure1.83×
09PizzaFood & Beverages1.81×
10Fairy taleLiterature1.81×
11TramCars & Mobility1.75×
12Instant messagingInternet & Social Media1.74×
13CrosswordGames1.71×
14IPTVTechnology & Electronics1.67×
15Casino gamesGames1.64×
16AnthropologyBusiness & Career1.62×
17GreeceTravel & Leisure1.58×
18CutleryHome & Garden1.54×
19TaiwanTravel & Leisure1.53×
20BackpackFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World Wide Web audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by World Wide Web audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.18×
MindfulnessBALANCE1.15×
ExtroversionTHRILL1.15×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by World Wide Web audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.82×
DIY MentalityTHRILL0.84×
Social Media UsageJOY0.85×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does World Wide Web have in United Arab Emirates?

World Wide Web has an estimated audience of 2,028,697 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of World Wide Web fans?

27.5% of World Wide Web fans are female, 72.5% are male, with an average age of 36.4 years.

03

Which brands do World Wide Web fans like most?

World Wide Web fans show strongest brand affinity for Google Maps (2.66×), Email (2.16×), and Instant messaging (1.74×) over the country average.

04

Where do World Wide Web fans live in United Arab Emirates?

World Wide Web fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~800K), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do World Wide Web fans also like?

Beyond World Wide Web itself, the audience over-indexes on Email (2.16×), Instant messaging (1.74×), Artificial intelligence (2.06×), and Pizza (1.81×) compared to the United Arab Emirates average.

Appendix

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How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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