A data profile of the people who buy, follow and care about World Wide Web in Australia — modelled from more than twelve digital signal sources. World Wide Web has an estimated audience of 4,745,480 people in Australia.
World Wide Web has an estimated audience of 4,745,480 people in Australia. 54.9% are female, 45.1% are male, average age 43.1. Top brand affinities: Google, Email, Wikipedia, Instant messaging, Real property.
Top brand affinities include Google, Email, Wikipedia, with strongest over-indexing on Google (1.89× the country average).
Demographically, the World Wide Web audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
The typical World Wide Web fan in Australia is balanced, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Google.
The key figures that characterise the World Wide Web profile in Australia.
54.9% are female, 45.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 43.1 |
| Estimated audience size | 4,745,480 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide World Wide Web audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
The strongest cross-interests of the World Wide Web audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | James McAvoy | Movies & TV | 3.18× | ||
| 02 | Edward Norton | Movies & TV | 2.43× | ||
| 03 | Ralph Fiennes | Movies & TV | 2.28× | ||
| 04 | Bored Panda | Internet & Social Media | 2.24× | ||
| 05 | Jude Law | Movies & TV | 2.12× | ||
| 06 | Wikipedia | Internet & Social Media | 1.97× | ||
| 07 | Internet & Social Media | 1.89× | |||
| 08 | Jake Gyllenhaal | Movies & TV | 1.89× | ||
| 09 | Artificial intelligence | Technology & Electronics | 1.72× | ||
| 10 | Innovation | Business & Career | 1.65× | ||
| 11 | Instant messaging | Internet & Social Media | 1.64× | ||
| 12 | Robert Redford | Movies & TV | 1.62× | ||
| 13 | Rhetoric | Politics & Society | 1.60× | ||
| 14 | Cloud computing | Technology & Electronics | 1.59× | ||
| 15 | Real property | Home & Garden | 1.57× | ||
| 16 | Technology & Electronics | 1.56× | |||
| 17 | Western Union | Business & Career | 1.56× | ||
| 18 | Keira Knightley | Movies & TV | 1.53× | ||
| 19 | Elizabeth Taylor | Movies & TV | 1.51× | ||
| 20 | Alexandra Daddario | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.14× | |
| Extroversion | THRILL | 1.13× | |
| Individualism | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Pet Ownership | JOY | 0.85× | |
| Price Sensitivity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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