A data profile of the people who buy, follow and care about Cloud computing in Australia — modelled from more than twelve digital signal sources. Cloud computing has an estimated audience of 2,937,750 people in Australia.
The average Cloud computing fan in Australia is 41.2 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Gmail, Google, Telecommunication, with strongest over-indexing on Gmail (1.6× the country average).
Demographically, the Cloud computing audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Cloud computing fan in Australia is balanced, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Gmail.
The key figures that characterise the Cloud computing profile in Australia.
49.2% are female, 50.8% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 41.2 |
| Estimated audience size | 2,937,750 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Cloud computing audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.2% |
| India | 6.2% |
| Brazil | 5.4% |
Where the Cloud computing audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1.5M | 1.23× | |
| 02 | Australian Capital Territory | ~80K | 1.22× | |
| 03 | Victoria | ~900K | 1.08× | |
| 04 | Northern Territory | ~30K | 1.05× | |
| 05 | Western Australia | ~300K | 0.92× | |
| 06 | Tasmania | ~60K | 0.92× | |
| 07 | South Australia | ~200K | 0.86× | |
| 08 | Queensland | ~600K | 0.80× |
The strongest cross-interests of the Cloud computing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AdWords | Technology & Electronics | 2.67× | ||
| 02 | GSM | Technology & Electronics | 2.53× | ||
| 03 | Digital data | Business & Career | 2.20× | ||
| 04 | Wi-Fi | Technology & Electronics | 2.05× | ||
| 05 | Microsoft Teams | Technology & Electronics | 2.03× | ||
| 06 | Office 365 | Technology & Electronics | 2.03× | ||
| 07 | Amazon Web Services | Technology & Electronics | 2.00× | ||
| 08 | Bluetooth | Technology & Electronics | 1.95× | ||
| 09 | Headphones | Technology & Electronics | 1.87× | ||
| 10 | Online advertising | Business & Career | 1.69× | ||
| 11 | Telecommunication | Technology & Electronics | 1.65× | ||
| 12 | Internet & Social Media | 1.62× | |||
| 13 | Gmail | Internet & Social Media | 1.60× | ||
| 14 | Data analysis | Technology & Electronics | 1.60× | ||
| 15 | World Wide Web | Internet & Social Media | 1.59× | ||
| 16 | ITunes | Music & Radio | 1.58× | ||
| 17 | Machine learning | Business & Career | 1.57× | ||
| 18 | Information technology | Business & Career | 1.56× | ||
| 19 | Dropbox (service) | Technology & Electronics | 1.55× | ||
| 20 | Microsoft Copilot | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.19× | |
| Career Orientation | POWER | 1.10× | |
| Family Orientation | CONSERVATISM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.83× | |
| Tradition | CONSERVATISM | 0.86× | |
| Mindfulness | BALANCE | 0.87× |
Cloud computing has an estimated audience of 2,937,750 people in Australia, concentrated in New South Wales and Victoria.
49.2% of Cloud computing fans are female, 50.8% are male, with an average age of 41.2 years.
Cloud computing fans show strongest brand affinity for Gmail (1.6×), Google (1.62×), and Telecommunication (1.65×) over the country average.
Cloud computing fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~900K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Cloud computing itself, the audience over-indexes on Google (1.62×), Telecommunication (1.65×), World Wide Web (1.59×), and Information technology (1.56×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cloud computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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