A data profile of the people who buy, follow and care about Cloud computing in Portugal — modelled from more than twelve digital signal sources. Cloud computing has an estimated audience of 1,716,189 people in Portugal.
The average Cloud computing fan in Portugal is 45.1 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Office 365, LinkedIn, OVH, with strongest over-indexing on Office 365 (2.46× the country average).
Demographically, the Cloud computing audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cloud computing fan in Portugal is balanced, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for Office 365.
The key figures that characterise the Cloud computing profile in Portugal.
50.6% are female, 49.4% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 45.1 |
| Estimated audience size | 1,716,189 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Cloud computing audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.2% |
| India | 6.2% |
| Brazil | 5.4% |
Where the Cloud computing audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.08× | |
| 02 | Portalegre District | ~20K | 1.07× | |
| 03 | Guarda District | ~20K | 1.06× | |
| 04 | Beja District | ~30K | 1.04× | |
| 05 | Évora District | ~30K | 1.03× | |
| 06 | Castelo Branco District | ~30K | 1.02× | |
| 07 | Vila Real District | ~30K | 1.02× | |
| 08 | Coimbra District | ~80K | 0.99× | |
| 09 | Azores | ~50K | 0.99× | |
| 10 | Lisbon District | ~500K | 0.98× | |
| 11 | Viana do Castelo District | ~40K | 0.98× | |
| 12 | Viseu District | ~60K | 0.97× | |
| 13 | Madeira | ~50K | 0.97× | |
| 14 | Leiria District | ~90K | 0.96× | |
| 15 | Aveiro District | ~100K | 0.94× | |
| 16 | Setúbal District | ~200K | 0.92× | |
| 17 | Braga District | ~200K | 0.92× | |
| 18 | Faro District | ~100K | 0.91× | |
| 19 | Porto District | ~300K | 0.83× | |
| 20 | Santarém District | ~70K | 0.83× |
The strongest cross-interests of the Cloud computing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OVH | Technology & Electronics | 9.95× | ||
| 02 | Microsoft Azure | Technology & Electronics | 4.73× | ||
| 03 | Amazon Web Services | Technology & Electronics | 3.97× | ||
| 04 | San Francisco Bay Area | Travel & Leisure | 3.39× | ||
| 05 | Data science | Business & Career | 2.68× | ||
| 06 | Office 365 | Technology & Electronics | 2.46× | ||
| 07 | Microsoft Teams | Technology & Electronics | 2.46× | ||
| 08 | Dow Jones Industrial Average | Business & Career | 2.44× | ||
| 09 | Digital transformation | Business & Career | 2.11× | ||
| 10 | ITunes | Music & Radio | 1.86× | ||
| 11 | Headphones | Technology & Electronics | 1.82× | ||
| 12 | Application programming interface | Technology & Electronics | 1.76× | ||
| 13 | Python (programming language) | Technology & Electronics | 1.73× | ||
| 14 | Educational technology | Business & Career | 1.71× | ||
| 15 | Wi-Fi | Technology & Electronics | 1.70× | ||
| 16 | Pension | Business & Career | 1.62× | ||
| 17 | Return on investment | Business & Career | 1.59× | ||
| 18 | JavaScript | Technology & Electronics | 1.58× | ||
| 19 | Virtual reality | Technology & Electronics | 1.56× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.18× | |
| Convenience Orientation | PREMIUM | 1.12× | |
| Career Orientation | POWER | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Indulgence | JOY | 0.87× |
Cloud computing has an estimated audience of 1,716,189 people in Portugal, concentrated in Lisbon District and Porto District.
50.6% of Cloud computing fans are female, 49.4% are male, with an average age of 45.1 years.
Cloud computing fans show strongest brand affinity for Office 365 (2.46×), LinkedIn (1.53×), and OVH (9.95×) over the country average.
Cloud computing fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Cloud computing itself, the audience over-indexes on LinkedIn (1.53×), OVH (9.95×), Educational technology (1.71×), and Application programming interface (1.76×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Cloud computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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