A data profile of the people who buy, follow and care about Google in Australia — modelled from more than twelve digital signal sources. Google has an estimated audience of 5,377,024 people in Australia.
The average Google fan in Australia is 42.8 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Wikipedia, Android (operating system), Creative Commons, with strongest over-indexing on Wikipedia (2.41× the country average).
Demographically, the Google audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Google fan in Australia is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Google profile in Australia.
51.0% are female, 49.0% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 42.8 |
| Estimated audience size | 5,377,024 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Google audience comes from Australia.
| Country | Share |
|---|---|
| United States | 8.0% |
| China | 4.6% |
| Brazil | 1.9% |
Where the Google audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~70K | 1.32× | |
| 02 | Queensland | ~1.5M | 1.02× | |
| 03 | Australian Capital Territory | ~100K | 1.02× | |
| 04 | New South Wales | ~2M | 1.00× | |
| 05 | Victoria | ~1.5M | 0.98× | |
| 06 | Western Australia | ~600K | 0.94× | |
| 07 | South Australia | ~400K | 0.93× | |
| 08 | Tasmania | ~90K | 0.79× |
The strongest cross-interests of the Google audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative Commons | Technology & Electronics | 2.55× | ||
| 02 | Wikipedia | Internet & Social Media | 2.41× | ||
| 03 | Stuff (magazine) | Technology & Electronics | 2.28× | ||
| 04 | Video hosting service | Technology & Electronics | 2.27× | ||
| 05 | Cloud computing | Technology & Electronics | 1.92× | ||
| 06 | World Wide Web | Internet & Social Media | 1.89× | ||
| 07 | Payment system | Shopping | 1.84× | ||
| 08 | Facebook Messenger | Internet & Social Media | 1.83× | ||
| 09 | Payment | Business & Career | 1.71× | ||
| 10 | Internet & Social Media | 1.69× | |||
| 11 | Artificial intelligence | Technology & Electronics | 1.68× | ||
| 12 | Android (operating system) | Technology & Electronics | 1.64× | ||
| 13 | Technology & Electronics | 1.62× | |||
| 14 | OpenAI | Technology & Electronics | 1.62× | ||
| 15 | Database | Technology & Electronics | 1.61× | ||
| 16 | Viral marketing | Business & Career | 1.58× | ||
| 17 | Online advertising | Business & Career | 1.55× | ||
| 18 | Mumbai | Travel & Leisure | 1.54× | ||
| 19 | Robert Redford | Movies & TV | 1.53× | ||
| 20 | Mobile device | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.20× | |
| Social Media Usage | JOY | 1.19× | |
| Spirituality | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.87× | |
| Sustainability | BALANCE | 0.88× | |
| Pet Ownership | JOY | 0.90× |
Google has an estimated audience of 5,377,024 people in Australia, concentrated in New South Wales and Victoria.
51.0% of Google fans are female, 49.0% are male, with an average age of 42.8 years.
Google fans show strongest brand affinity for Wikipedia (2.41×), Android (operating system) (1.64×), and Creative Commons (2.55×) over the country average.
Google fans in Australia are most concentrated in New South Wales (reach ~2M), Victoria (reach ~1.5M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Google itself, the audience over-indexes on Android (operating system) (1.64×), Creative Commons (2.55×), Video hosting service (2.27×), and World Wide Web (1.89×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Google. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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