A data profile of the people who buy, follow and care about Google in India — modelled from more than twelve digital signal sources. Google has an estimated audience of 11,260,451 people in India.
The average Google fan in India is 31.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Tamil Nadu, Uttar Pradesh.
Top brand affinities include World Wide Web, Email, Proxy server, with strongest over-indexing on World Wide Web (1.61× the country average).
Demographically, the Google audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Social Media Usage, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Google fan in India is more male, around 31.9 years old, with strong Social Media Usage tendencies and a notable affinity for World Wide Web.
The key figures that characterise the Google profile in India.
25.7% are female, 74.3% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 31.9 |
| Estimated audience size | 11,260,451 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Google audience comes from India.
| Country | Share |
|---|---|
| United States | 8.0% |
| China | 4.6% |
| Brazil | 1.9% |
Where the Google audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~600K | 2.36× | |
| 02 | Telangana | ~400K | 2.18× | |
| 03 | Andhra Pradesh | ~300K | 1.82× | |
| 04 | Maharashtra | ~900K | 1.61× | |
| 05 | Karnataka | ~400K | 1.47× | |
| 06 | Gujarat | ~400K | 1.24× | |
| 07 | Punjab (region) | ~200K | 1.19× | |
| 08 | Haryana | ~200K | 1.13× | |
| 09 | Madhya Pradesh | ~200K | 1.11× | |
| 10 | Kerala | ~200K | 1.10× | |
| 11 | Uttar Pradesh | ~600K | 1.02× | |
| 12 | Rajasthan | ~300K | 0.99× | |
| 13 | West Bengal | ~300K | 0.97× | |
| 14 | Goa | ~10K | 0.97× | |
| 15 | Chhattisgarh | ~70K | 0.94× | |
| 16 | Odisha | ~100K | 0.89× | |
| 17 | Uttarakhand | ~50K | 0.88× | |
| 18 | Himachal Pradesh | ~40K | 0.80× | |
| 19 | Bihar | ~200K | 0.76× | |
| 20 | Jharkhand | ~70K | 0.74× | |
| 21 | Tripura | ~10K | 0.66× | |
| 22 | Assam | ~70K | 0.65× | |
| 23 | Jammu and Kashmir | ~30K | 0.63× | |
| 24 | Sikkim | ~3K | 0.60× | |
| 25 | Meghalaya | ~6K | 0.53× | |
| 26 | Manipur | ~7K | 0.48× | |
| 27 | Nagaland | ~4K | 0.46× | |
| 28 | Mizoram | ~3K | 0.41× | |
| 29 | Arunachal Pradesh | ~3K | 0.41× |
The strongest cross-interests of the Google audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Teen Patti Gold | Games | 1.88× | ||
| 02 | Proxy server | Internet & Social Media | 1.65× | ||
| 03 | Cricbuzz | Sports | 1.65× | ||
| 04 | Telegram | Internet & Social Media | 1.64× | ||
| 05 | Internet privacy | Technology & Electronics | 1.62× | ||
| 06 | Mi | Technology & Electronics | 1.62× | ||
| 07 | World Wide Web | Internet & Social Media | 1.61× | ||
| 08 | Texas HoldEm Poker | Games | 1.61× | ||
| 09 | Technology & Electronics | 1.56× | |||
| 10 | Knitting pattern | Fashion & Accessoires | 1.56× | ||
| 11 | Vivo (telecommunications) | Technology & Electronics | 1.55× | ||
| 12 | High Stakes Gambling | Games | 1.54× | ||
| 13 | Sweepstakes | Games | 1.53× | ||
| 14 | Women's cricket | Sports | 1.53× | ||
| 15 | Google Play | Technology & Electronics | 1.52× | ||
| 16 | OPPO | Technology & Electronics | 1.51× | ||
| 17 | Ludo (board game) | Games | 1.51× | ||
| 18 | ICC World Twenty20 | Sports | 1.51× | ||
| 19 | Motivational Quotes | Business & Career | 1.51× | ||
| 20 | The Ashes | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.17× | |
| Need for Security | CONSERVATISM | 1.11× | |
| Community Orientation | OPEN | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.74× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Pet Ownership | JOY | 0.80× |
Google has an estimated audience of 11,260,451 people in India, concentrated in Maharashtra and Tamil Nadu.
25.7% of Google fans are female, 74.3% are male, with an average age of 31.9 years.
Google fans show strongest brand affinity for World Wide Web (1.61×), Email (1.56×), and Proxy server (1.65×) over the country average.
Google fans in India are most concentrated in Maharashtra (reach ~900K), Tamil Nadu (reach ~600K), and Uttar Pradesh (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Google itself, the audience over-indexes on Email (1.56×), Proxy server (1.65×), OPPO (1.51×), and Vivo (telecommunications) (1.55×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Google. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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