A data profile of the people who buy, follow and care about Ludo (board game) in India — modelled from more than twelve digital signal sources. Ludo (board game) has an estimated audience of 4,116,398 people in India.
Ludo (board game) has an estimated audience of 4,116,398 people in India. 31.1% are female, 68.9% are male, average age 27.8. Top brand affinities: Internet celebrity, Indian Premier League, India national cricket team, Board games, Virat Kohli.
Top brand affinities include Internet celebrity, Indian Premier League, India national cricket team, with strongest over-indexing on Internet celebrity (7.13× the country average).
Demographically, the Ludo (board game) audience skews more male with an average age of 27.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Ludo (board game) fan in India is more male, around 27.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Internet celebrity.
The key figures that characterise the Ludo (board game) profile in India.
31.1% are female, 68.9% are male, average age 27.8.
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 27.8 |
| Estimated audience size | 4,116,398 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 28% | |
| 30-39 | 11% | |
| 40-49 | 5% | |
| 50+ | 6% |
of the worldwide Ludo (board game) audience comes from India.
| Country | Share |
|---|---|
| India | 48.8% |
| United States | 7.2% |
| Japan | 7.1% |
The strongest cross-interests of the Ludo (board game) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Children's rights | Kids & Family | 18.45× | ||
| 02 | Internet celebrity | Internet & Social Media | 7.13× | ||
| 03 | Board games | Games | 3.96× | ||
| 04 | England cricket team | Sports | 2.24× | ||
| 05 | Chennai | Travel & Leisure | 2.21× | ||
| 06 | Ranveer Singh | Movies & TV | 2.19× | ||
| 07 | Salman Khan | Movies & TV | 2.16× | ||
| 08 | Pakistan national cricket team | Sports | 2.06× | ||
| 09 | Party dress | Fashion & Accessoires | 2.03× | ||
| 10 | Rohit Sharma | Sports | 1.95× | ||
| 11 | Kolkata Knight Riders | Sports | 1.91× | ||
| 12 | Chennai Super Kings | Sports | 1.83× | ||
| 13 | Virat Kohli | Sports | 1.81× | ||
| 14 | India national cricket team | Sports | 1.80× | ||
| 15 | Indian Premier League | Sports | 1.71× | ||
| 16 | Celebrity | Movies & TV | 1.69× | ||
| 17 | Investment banking | Business & Career | 1.67× | ||
| 18 | Rummy | Games | 1.67× | ||
| 19 | Internet & Social Media | 1.58× | |||
| 20 | Mobile game | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.86× | |
| Indulgence | JOY | 1.64× | |
| Risk Appetite | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.77× | |
| Extroversion | THRILL | 0.80× | |
| Mindfulness | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Ludo (board game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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