A data profile of the people who buy, follow and care about Cricbuzz in India — modelled from more than twelve digital signal sources. Cricbuzz has an estimated audience of 2,340,286 people in India.
Cricbuzz has an estimated audience of 2,340,286 people in India. 30.2% are female, 69.8% are male, average age 26.9. Top brand affinities: Indian Premier League, India national cricket team, Virat Kohli, Chennai Super Kings, Kolkata Knight Riders.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (2.06× the country average).
Demographically, the Cricbuzz audience skews more male with an average age of 26.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Cricbuzz fan in India is more male, around 26.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Cricbuzz profile in India.
30.2% are female, 69.8% are male, average age 26.9.
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 26.9 |
| Estimated audience size | 2,340,286 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 32% | |
| 30-39 | 10% | |
| 40-49 | 4% | |
| 50+ | 4% |
of the worldwide Cricbuzz audience comes from India.
| Country | Share |
|---|---|
| China | 9.5% |
| United States | 7.0% |
| United Kingdom | 6.1% |
The strongest cross-interests of the Cricbuzz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | England cricket team | Sports | 3.18× | ||
| 02 | Big Bash League | Sports | 2.93× | ||
| 03 | Pakistan national cricket team | Sports | 2.86× | ||
| 04 | BSE SENSEX | Business & Career | 2.83× | ||
| 05 | Rohit Sharma | Sports | 2.55× | ||
| 06 | Kolkata Knight Riders | Sports | 2.51× | ||
| 07 | Salman Khan | Movies & TV | 2.35× | ||
| 08 | Mutual fund | Business & Career | 2.32× | ||
| 09 | India national cricket team | Sports | 2.28× | ||
| 10 | Chennai Super Kings | Sports | 2.26× | ||
| 11 | Virat Kohli | Sports | 2.21× | ||
| 12 | Chennai | Travel & Leisure | 2.16× | ||
| 13 | Investment banking | Business & Career | 2.10× | ||
| 14 | Indian Premier League | Sports | 2.06× | ||
| 15 | Rummy | Games | 2.02× | ||
| 16 | Internet & Social Media | 1.92× | |||
| 17 | FIFA World Cup | Sports | 1.66× | ||
| 18 | Flipkart | Shopping | 1.62× | ||
| 19 | Superman | Movies & TV | 1.60× | ||
| 20 | Games | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.56× | |
| Risk Appetite | THRILL | 1.28× | |
| Luxury Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.39× | |
| Creativity | OPEN | 0.56× | |
| Design Affinity | PREMIUM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cricbuzz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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