A data profile of the people who buy, follow and care about Wi-Fi in Australia — modelled from more than twelve digital signal sources. Wi-Fi has an estimated audience of 2,003,619 people in Australia.
Wi-Fi has an estimated audience of 2,003,619 people in Australia. 48.8% are female, 51.2% are male, average age 43.6. Top brand affinities: Aldi, Telstra, Cloud computing, Refrigerator, Bluetooth.
Top brand affinities include Aldi, Telstra, Cloud computing, with strongest over-indexing on Aldi (1.6× the country average).
Demographically, the Wi-Fi audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
The typical Wi-Fi fan in Australia is balanced, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Aldi.
The key figures that characterise the Wi-Fi profile in Australia.
48.8% are female, 51.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 43.6 |
| Estimated audience size | 2,003,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Wi-Fi audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 5.1% |
| Japan | 4.9% |
The strongest cross-interests of the Wi-Fi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Broadband | Technology & Electronics | 2.83× | ||
| 02 | Norwegian Cruise Line | Travel & Leisure | 2.74× | ||
| 03 | Landline | Technology & Electronics | 2.58× | ||
| 04 | Royal Caribbean International | Travel & Leisure | 2.28× | ||
| 05 | Bluetooth | Technology & Electronics | 2.27× | ||
| 06 | Boost Mobile | Technology & Electronics | 2.24× | ||
| 07 | Cloud computing | Technology & Electronics | 2.05× | ||
| 08 | Privacy policy | Technology & Electronics | 1.88× | ||
| 09 | Window blind | Home & Garden | 1.80× | ||
| 10 | Apple Watch | Technology & Electronics | 1.77× | ||
| 11 | Telstra | Technology & Electronics | 1.74× | ||
| 12 | Desktop computers | Technology & Electronics | 1.74× | ||
| 13 | Refrigerator | Home & Garden | 1.66× | ||
| 14 | Aldi | Shopping | 1.60× | ||
| 15 | Wikipedia | Internet & Social Media | 1.57× | ||
| 16 | Internet & Social Media | 1.56× | |||
| 17 | Excavator | Cars & Mobility | 1.56× | ||
| 18 | Photovoltaics | Home & Garden | 1.54× | ||
| 19 | Expedia | Travel & Leisure | 1.53× | ||
| 20 | Internet service provider | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.18× | |
| Early Adopter Mentality | POWER | 1.16× | |
| Convenience Orientation | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Wi-Fi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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