A data profile of the people who buy, follow and care about Wi-Fi in South Africa — modelled from more than twelve digital signal sources. Wi-Fi has an estimated audience of 1,150,501 people in South Africa.
Wi-Fi has an estimated audience of 1,150,501 people in South Africa. 47.9% are female, 52.1% are male, average age 37.9. Top brand affinities: Projectors, LTE (telecommunication), Smart device, Solar power, Sustainable energy.
Top brand affinities include Projectors, LTE (telecommunication), Smart device, with strongest over-indexing on Projectors (1.88× the country average).
Demographically, the Wi-Fi audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Wi-Fi fan in South Africa is balanced, around 37.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Projectors.
The key figures that characterise the Wi-Fi profile in South Africa.
47.9% are female, 52.1% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 37.9 |
| Estimated audience size | 1,150,501 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 21% |
of the worldwide Wi-Fi audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 5.1% |
| Japan | 4.9% |
The strongest cross-interests of the Wi-Fi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LTE (telecommunication) | Technology & Electronics | 2.64× | ||
| 02 | Noise-cancelling headphones | Technology & Electronics | 1.91× | ||
| 03 | Projectors | Technology & Electronics | 1.88× | ||
| 04 | Photovoltaic system | Home & Garden | 1.79× | ||
| 05 | Hybrid electric vehicle | Cars & Mobility | 1.78× | ||
| 06 | Malt whisky | Food & Beverages | 1.75× | ||
| 07 | Efficient energy use | Technology & Electronics | 1.67× | ||
| 08 | Battery charger | Home & Garden | 1.67× | ||
| 09 | Terraced house | Home & Garden | 1.67× | ||
| 10 | High-end audio | Technology & Electronics | 1.64× | ||
| 11 | Amazon Web Services | Technology & Electronics | 1.63× | ||
| 12 | Wearable technology | Technology & Electronics | 1.62× | ||
| 13 | Home automation | Technology & Electronics | 1.61× | ||
| 14 | Hostel | Travel & Leisure | 1.59× | ||
| 15 | Solar power | Home & Garden | 1.58× | ||
| 16 | Poker | Games | 1.56× | ||
| 17 | Sustainable energy | Home & Garden | 1.55× | ||
| 18 | Photovoltaics | Home & Garden | 1.55× | ||
| 19 | Water filter | Food & Beverages | 1.55× | ||
| 20 | Smart device | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.34× | |
| Indulgence | JOY | 1.33× | |
| Quality Awareness | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.81× | |
| Social Media Usage | JOY | 0.84× | |
| Risk Appetite | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Wi-Fi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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