A data profile of the people who buy, follow and care about Wi-Fi in Malaysia — modelled from more than twelve digital signal sources. Wi-Fi has an estimated audience of 1,970,678 people in Malaysia.
Wi-Fi has an estimated audience of 1,970,678 people in Malaysia. 37.4% are female, 62.6% are male, average age 37.8. Top brand affinities: Politics, Google Drive, Bluetooth, HVAC, Social science.
Top brand affinities include Politics, Google Drive, Bluetooth, with strongest over-indexing on Politics (1.65× the country average).
Demographically, the Wi-Fi audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Need for Security.
The typical Wi-Fi fan in Malaysia is more male, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for Politics.
The key figures that characterise the Wi-Fi profile in Malaysia.
37.4% are female, 62.6% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 37.8 |
| Estimated audience size | 1,970,678 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 28% | |
| 30-39 | 26% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide Wi-Fi audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 5.1% |
| Japan | 4.9% |
The strongest cross-interests of the Wi-Fi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | USB Type-C | Technology & Electronics | 2.98× | ||
| 02 | Vehicle audio | Cars & Mobility | 2.87× | ||
| 03 | Phablet | Technology & Electronics | 2.64× | ||
| 04 | HVAC | Home & Garden | 2.25× | ||
| 05 | Broadband | Technology & Electronics | 2.20× | ||
| 06 | Statistics | Business & Career | 1.97× | ||
| 07 | Public administration | Business & Career | 1.94× | ||
| 08 | Zoom! | Business & Career | 1.92× | ||
| 09 | Hotlink | Internet & Social Media | 1.90× | ||
| 10 | Bluetooth | Technology & Electronics | 1.84× | ||
| 11 | Electrolux | Home & Garden | 1.73× | ||
| 12 | Solid-state drive | Technology & Electronics | 1.68× | ||
| 13 | Politics | Politics & Society | 1.65× | ||
| 14 | Google Drive | Technology & Electronics | 1.64× | ||
| 15 | NASDAQ | Business & Career | 1.63× | ||
| 16 | Optical fiber | Technology & Electronics | 1.62× | ||
| 17 | truecaller | Internet & Social Media | 1.58× | ||
| 18 | Mobile phone accessories | Technology & Electronics | 1.53× | ||
| 19 | Uric acid | Health | 1.52× | ||
| 20 | Social science | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.29× | |
| Need for Security | CONSERVATISM | 1.27× | |
| Risk Appetite | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Mindfulness | BALANCE | 0.80× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Wi-Fi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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