A data profile of the people who buy, follow and care about World Wide Web in Denmark — modelled from more than twelve digital signal sources. World Wide Web has an estimated audience of 867,139 people in Denmark.
World Wide Web has an estimated audience of 867,139 people in Denmark. 49.8% are female, 50.2% are male, average age 45.8. Top brand affinities: Elgiganten, Germany, Artificial intelligence, Novo Nordisk, Hairstyle.
Top brand affinities include Elgiganten, Germany, Artificial intelligence, with strongest over-indexing on Elgiganten (1.78× the country average).
Demographically, the World Wide Web audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical World Wide Web fan in Denmark is balanced, around 45.8 years old, with strong Career Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the World Wide Web profile in Denmark.
49.8% are female, 50.2% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 45.8 |
| Estimated audience size | 867,139 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide World Wide Web audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
The strongest cross-interests of the World Wide Web audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web server | Technology & Electronics | 2.35× | ||
| 02 | Artificial intelligence | Technology & Electronics | 2.34× | ||
| 03 | Computer servers | Technology & Electronics | 2.26× | ||
| 04 | Elgiganten | Shopping | 1.78× | ||
| 05 | Laptop | Technology & Electronics | 1.70× | ||
| 06 | First-person shooter games | Games | 1.68× | ||
| 07 | Heat pump | Home & Garden | 1.67× | ||
| 08 | Science fiction movies | Movies & TV | 1.66× | ||
| 09 | Innovation | Business & Career | 1.65× | ||
| 10 | Novo Nordisk | Health | 1.64× | ||
| 11 | Digital photography | Business & Career | 1.59× | ||
| 12 | Germany | Travel & Leisure | 1.56× | ||
| 13 | Iceland | Travel & Leisure | 1.56× | ||
| 14 | Hairstyle | Beauty & Wellness | 1.53× | ||
| 15 | Gambling | Games | 1.53× | ||
| 16 | Financial services | Business & Career | 1.52× | ||
| 17 | Roskilde Festival | Music & Radio | 1.52× | ||
| 18 | Musical theatre | Movies & TV | 1.50× | ||
| 19 | Charity and causes | Business & Career | 1.50× | ||
| 20 | Subscription business model | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.36× | |
| Early Adopter Mentality | POWER | 1.31× | |
| Extroversion | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.80× | |
| Mindfulness | BALANCE | 0.91× | |
| Price Sensitivity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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