A data profile of the people who buy, follow and care about World Wide Web in Colombia — modelled from more than twelve digital signal sources. World Wide Web has an estimated audience of 4,377,981 people in Colombia.
World Wide Web has an estimated audience of 4,377,981 people in Colombia. 51.5% are female, 48.5% are male, average age 35.8. Top brand affinities: Amazon Music, Jessica Alba, Burning Man, Deep learning, 23andMe.
Top brand affinities include Amazon Music, Jessica Alba, Burning Man, with strongest over-indexing on Amazon Music (1.56× the country average).
Demographically, the World Wide Web audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical World Wide Web fan in Colombia is balanced, around 35.8 years old, with strong Career Orientation tendencies and a notable affinity for Amazon Music.
The key figures that characterise the World Wide Web profile in Colombia.
51.5% are female, 48.5% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 35.8 |
| Estimated audience size | 4,377,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide World Wide Web audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
The strongest cross-interests of the World Wide Web audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 23andMe | Health | 1.85× | ||
| 02 | Washington Commanders | Sports | 1.67× | ||
| 03 | Jean-Michel Jarre | Music & Radio | 1.65× | ||
| 04 | Amiens SC | Sports | 1.64× | ||
| 05 | Burning Man | Music & Radio | 1.59× | ||
| 06 | Deep learning | Technology & Electronics | 1.59× | ||
| 07 | Jessica Alba | Movies & TV | 1.57× | ||
| 08 | Amazon Music | Music & Radio | 1.56× | ||
| 09 | Lavazza | Food & Beverages | 1.54× | ||
| 10 | Fred Perry | Fashion & Accessoires | 1.53× | ||
| 11 | Fan convention | Movies & TV | 1.52× | ||
| 12 | TechCrunch | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.37× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Sustainability | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Spirituality | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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