A data profile of the people who buy, follow and care about CrossFit in Poland — modelled from more than twelve digital signal sources. CrossFit has an estimated audience of 1,648,322 people in Poland.
CrossFit has an estimated audience of 1,648,322 people in Poland. 53.6% are female, 46.4% are male, average age 38.7. Top brand affinities: Lech Poznań, Well-being, Employment, Skirt, Blouse.
Top brand affinities include Lech Poznań, Well-being, Employment, with strongest over-indexing on Lech Poznań (1.59× the country average).
Demographically, the CrossFit audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
The typical CrossFit fan in Poland is balanced, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Lech Poznań.
The key figures that characterise the CrossFit profile in Poland.
53.6% are female, 46.4% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 38.7 |
| Estimated audience size | 1,648,322 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 15% |
of the worldwide CrossFit audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 5.2% |
| United Kingdom | 4.9% |
The strongest cross-interests of the CrossFit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Well-being | Health | 1.98× | ||
| 02 | Muscle | Health | 1.88× | ||
| 03 | Employment | Business & Career | 1.83× | ||
| 04 | Strength training | Sports | 1.83× | ||
| 05 | Personal trainer | Sports | 1.79× | ||
| 06 | Magic (illusion) | Kids & Family | 1.78× | ||
| 07 | Muscle & Fitness | Sports | 1.71× | ||
| 08 | Men's Fitness | Sports | 1.66× | ||
| 09 | Lech Poznań | Sports | 1.59× | ||
| 10 | Blouse | Fashion & Accessoires | 1.58× | ||
| 11 | Training | Sports | 1.57× | ||
| 12 | Skirt | Fashion & Accessoires | 1.56× | ||
| 13 | Road | Travel & Leisure | 1.54× | ||
| 14 | Profession | Business & Career | 1.54× | ||
| 15 | Philips | Technology & Electronics | 1.53× | ||
| 16 | Motivation | Business & Career | 1.52× | ||
| 17 | Wikipedia | Internet & Social Media | 1.52× | ||
| 18 | Cardigan (sweater) | Fashion & Accessoires | 1.52× | ||
| 19 | Weight training | Sports | 1.51× | ||
| 20 | Breaking news | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.11× | |
| Urban Lifestyle | OPEN | 1.10× | |
| Need for Security | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.41× | |
| Travelling | THRILL | 0.42× | |
| Patriotism | CONSERVATISM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for CrossFit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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