A data profile of the people who buy, follow and care about Muscle in Poland — modelled from more than twelve digital signal sources. Muscle has an estimated audience of 1,370,473 people in Poland.
Muscle has an estimated audience of 1,370,473 people in Poland. 53.6% are female, 46.4% are male, average age 35.1. Top brand affinities: Happiness, Rossmann, Viral video, PUDELEK, Kwestia Smaku.
Top brand affinities include Happiness, Rossmann, Viral video, with strongest over-indexing on Happiness (2.16× the country average).
Demographically, the Muscle audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Sports Activity, Community Orientation.
The typical Muscle fan in Poland is balanced, around 35.1 years old, with strong Sports Activity tendencies and a notable affinity for Happiness.
The key figures that characterise the Muscle profile in Poland.
53.6% are female, 46.4% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 35.1 |
| Estimated audience size | 1,370,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Muscle audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 6.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Muscle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Canva | Technology & Electronics | 2.52× | ||
| 02 | Self-defense | Sports | 2.42× | ||
| 03 | Viral video | Internet & Social Media | 2.32× | ||
| 04 | Rossmann | Shopping | 2.17× | ||
| 05 | Happiness | Health | 2.16× | ||
| 06 | Kwestia Smaku | Food & Beverages | 2.15× | ||
| 07 | Contemporary R&B | Music & Radio | 2.06× | ||
| 08 | Musical film | Movies & TV | 1.94× | ||
| 09 | Deichmann | Shopping | 1.88× | ||
| 10 | CrossFit | Sports | 1.88× | ||
| 11 | Musical theatre | Movies & TV | 1.73× | ||
| 12 | Self-love | Health | 1.73× | ||
| 13 | Instant messaging | Internet & Social Media | 1.69× | ||
| 14 | Gymnastics | Sports | 1.66× | ||
| 15 | PUDELEK | News | 1.62× | ||
| 16 | First-person shooter games | Games | 1.62× | ||
| 17 | Science fiction movies | Movies & TV | 1.61× | ||
| 18 | Fiction books | Literature | 1.57× | ||
| 19 | Charity and causes | Business & Career | 1.53× | ||
| 20 | Meat | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.25× | |
| Community Orientation | OPEN | 1.19× | |
| Extroversion | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Individualism | JOY | 0.87× | |
| DIY Mentality | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Muscle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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