A data profile of the people who buy, follow and care about Muscle in Ireland — modelled from more than twelve digital signal sources. Muscle has an estimated audience of 666,373 people in Ireland.
Muscle has an estimated audience of 666,373 people in Ireland. 58.6% are female, 41.4% are male, average age 42.2. Top brand affinities: Gymnastics, Malta, Treadmill, Twitch, NBA playoffs.
Top brand affinities include Gymnastics, Malta, Treadmill, with strongest over-indexing on Gymnastics (1.64× the country average).
Demographically, the Muscle audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.
The typical Muscle fan in Ireland is more female, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Gymnastics.
The key figures that characterise the Muscle profile in Ireland.
58.6% are female, 41.4% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 42.2 |
| Estimated audience size | 666,373 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 23% |
of the worldwide Muscle audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 6.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Muscle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malta | Travel & Leisure | 2.69× | ||
| 02 | El Corte Inglés | Shopping | 2.68× | ||
| 03 | Stanley Cup | Sports | 2.15× | ||
| 04 | Taekwondo | Sports | 2.11× | ||
| 05 | NBA playoffs | Sports | 2.04× | ||
| 06 | Inspirational Quotes | Business & Career | 1.88× | ||
| 07 | NBA Finals | Sports | 1.84× | ||
| 08 | Treadmill | Sports | 1.73× | ||
| 09 | Air Jordan | Fashion & Accessoires | 1.67× | ||
| 10 | Gymnastics | Sports | 1.64× | ||
| 11 | Target Corporation | Shopping | 1.59× | ||
| 12 | Curly Hair | Beauty & Wellness | 1.59× | ||
| 13 | Jimmy Carr | Movies & TV | 1.58× | ||
| 14 | Twitch | Games | 1.57× | ||
| 15 | U.S. Open (golf) | Sports | 1.57× | ||
| 16 | Luck | Health | 1.56× | ||
| 17 | Calisthenics | Sports | 1.54× | ||
| 18 | Safari | Travel & Leisure | 1.53× | ||
| 19 | Kourtney Kardashian | Movies & TV | 1.53× | ||
| 20 | Kate Spade | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.13× | |
| Convenience Orientation | PREMIUM | 1.11× | |
| Career Orientation | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| Travelling | THRILL | 0.87× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Muscle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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