A data profile of the people who buy, follow and care about Muscle in Spain — modelled from more than twelve digital signal sources. Muscle has an estimated audience of 3,575,395 people in Spain.
Muscle has an estimated audience of 3,575,395 people in Spain. 55.3% are female, 44.7% are male, average age 41.6. Top brand affinities: WhatsApp, High-intensity interval training, Local food, Distilled beverage, Satire.
Top brand affinities include WhatsApp, High-intensity interval training, Local food, with strongest over-indexing on WhatsApp (1.6× the country average).
Demographically, the Muscle audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Travelling, Risk Appetite.
The typical Muscle fan in Spain is more female, around 41.6 years old, with strong Travelling tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Muscle profile in Spain.
55.3% are female, 44.7% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 41.6 |
| Estimated audience size | 3,575,395 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Muscle audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 6.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Muscle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-intensity interval training | Sports | 4.28× | ||
| 02 | Arezzo | Travel & Leisure | 3.98× | ||
| 03 | Satire | Literature | 2.93× | ||
| 04 | Paula Echevarría | Movies & TV | 2.81× | ||
| 05 | Hotmart | Shopping | 2.81× | ||
| 06 | Avianca | Travel & Leisure | 2.52× | ||
| 07 | Aerobics | Sports | 2.33× | ||
| 08 | Headphones | Technology & Electronics | 2.27× | ||
| 09 | Betfair | Games | 2.21× | ||
| 10 | Natural foods | Food & Beverages | 2.13× | ||
| 11 | Paleolithic diet | Health | 1.99× | ||
| 12 | Cholesterol | Food & Beverages | 1.93× | ||
| 13 | Local food | Food & Beverages | 1.83× | ||
| 14 | Refrigerator | Home & Garden | 1.82× | ||
| 15 | Political science | Business & Career | 1.70× | ||
| 16 | Preventive healthcare | Health | 1.66× | ||
| 17 | Mango | Shopping | 1.65× | ||
| 18 | Internet & Social Media | 1.60× | |||
| 19 | Distilled beverage | Food & Beverages | 1.58× | ||
| 20 | CrossFit | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.32× | |
| Risk Appetite | THRILL | 1.26× | |
| Early Adopter Mentality | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Creativity | OPEN | 0.84× | |
| Family Orientation | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Muscle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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