A data profile of the people who buy, follow and care about Muscle in France — modelled from more than twelve digital signal sources. Muscle has an estimated audience of 3,986,942 people in France.
The average Muscle fan in France is 39.7 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (204.1× the country average).
Demographically, the Muscle audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Muscle fan in France is balanced, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Muscle profile in France.
51.4% are female, 48.6% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 39.7 |
| Estimated audience size | 3,986,942 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Muscle audience comes from France.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 6.2% |
| United Kingdom | 4.5% |
Where the Muscle audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~900K | 1.21× | |
| 02 | Hauts-de-France | ~400K | 1.15× | |
| 03 | Grand Est | ~300K | 1.05× | |
| 04 | Auvergne-Rhône-Alpes | ~500K | 1.04× | |
| 05 | Occitanie | ~400K | 1.02× | |
| 06 | Bourgogne-Franche-Comté | ~200K | 1.01× | |
| 07 | Nouvelle-Aquitaine | ~400K | 1.00× | |
| 08 | Normandy | ~200K | 1.00× | |
| 09 | Provence-Alpes-Côte d'Azur | ~300K | 0.98× | |
| 10 | Centre-Val de Loire | ~100K | 0.97× | |
| 11 | Pays de la Loire | ~200K | 0.96× | |
| 12 | Brittany | ~200K | 0.96× | |
| 13 | Corsica | ~20K | 0.85× |
The strongest cross-interests of the Muscle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 204.10× | ||
| 02 | Selfridges | Shopping | 193.15× | ||
| 03 | Christmas Gift | Kids & Family | 31.41× | ||
| 04 | Christmas tree | Kids & Family | 23.18× | ||
| 05 | Broadcasting of sports events | Movies & TV | 20.03× | ||
| 06 | Hormone | Health | 19.50× | ||
| 07 | Zoom lens | Technology & Electronics | 17.32× | ||
| 08 | Kitchen garden | Home & Garden | 16.43× | ||
| 09 | Breast Cancer awareness | Health | 15.88× | ||
| 10 | Dentistry | Business & Career | 15.39× | ||
| 11 | Girl power | Politics & Society | 13.54× | ||
| 12 | Burnout (psychology) | Health | 9.45× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 9.42× | ||
| 14 | Yerba mate | Food & Beverages | 8.95× | ||
| 15 | Psoriasis Awareness | Health | 8.03× | ||
| 16 | Sustainable products | Politics & Society | 7.30× | ||
| 17 | Improvisation | Music & Radio | 4.60× | ||
| 18 | Permanent residency | Business & Career | 4.06× | ||
| 19 | Real property | Home & Garden | 2.02× | ||
| 20 | Google Maps | Internet & Social Media | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.88× | |
| Patriotism | CONSERVATISM | 1.36× | |
| Sports Activity | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.71× | |
| Indulgence | JOY | 0.82× | |
| Tradition | CONSERVATISM | 0.82× |
Muscle has an estimated audience of 3,986,942 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
51.4% of Muscle fans are female, 48.6% are male, with an average age of 39.7 years.
Muscle fans show strongest brand affinity for Love & Sex (204.1×), Christmas Gift (31.41×), and Kitchen garden (16.43×) over the country average.
Muscle fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~500K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Muscle itself, the audience over-indexes on Christmas Gift (31.41×), Kitchen garden (16.43×), Broadcasting of sports events (20.03×), and Hormone (19.5×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Muscle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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