A data profile of the people who buy, follow and care about Muscle in India — modelled from more than twelve digital signal sources. Muscle has an estimated audience of 4,570,695 people in India.
Muscle has an estimated audience of 4,570,695 people in India. 34.5% are female, 65.5% are male, average age 32.1. Top brand affinities: Nutrient, Embroidery, Crochet, Sewing machine, Cash on delivery.
Top brand affinities include Nutrient, Embroidery, Crochet, with strongest over-indexing on Nutrient (1.84× the country average).
Demographically, the Muscle audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical Muscle fan in India is more male, around 32.1 years old, with strong Indulgence tendencies and a notable affinity for Nutrient.
The key figures that characterise the Muscle profile in India.
34.5% are female, 65.5% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 34.5% |
| Male | 65.5% |
| Average age | 32.1 |
| Estimated audience size | 4,570,695 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 32% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Muscle audience comes from India.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 6.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Muscle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crochet | Home & Garden | 2.69× | ||
| 02 | Sewing machine | Home & Garden | 2.63× | ||
| 03 | Embroidery | Home & Garden | 2.21× | ||
| 04 | Gymnastics | Sports | 2.11× | ||
| 05 | Self-love | Health | 2.00× | ||
| 06 | Sewing | Home & Garden | 1.90× | ||
| 07 | Nutrient | Food & Beverages | 1.84× | ||
| 08 | Videography | Internet & Social Media | 1.82× | ||
| 09 | Real property | Home & Garden | 1.81× | ||
| 10 | Wedding invitation | Home & Garden | 1.73× | ||
| 11 | Breakfast | Food & Beverages | 1.69× | ||
| 12 | Engagement ring | Fashion & Accessoires | 1.65× | ||
| 13 | Earring | Fashion & Accessoires | 1.63× | ||
| 14 | OnePlus | Technology & Electronics | 1.62× | ||
| 15 | Moisturizer | Home & Garden | 1.60× | ||
| 16 | Axis Bank | Business & Career | 1.60× | ||
| 17 | HDFC Bank | Business & Career | 1.58× | ||
| 18 | Cash on delivery | Business & Career | 1.55× | ||
| 19 | Skirt | Fashion & Accessoires | 1.54× | ||
| 20 | Gemstone | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.28× | |
| Early Adopter Mentality | POWER | 1.28× | |
| Sports Activity | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Family Orientation | CONSERVATISM | 0.74× | |
| Social Media Usage | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Muscle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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