A data profile of the people who buy, follow and care about Muscle in Australia — modelled from more than twelve digital signal sources. Muscle has an estimated audience of 3,189,582 people in Australia.
Muscle has an estimated audience of 3,189,582 people in Australia. 56.1% are female, 43.9% are male, average age 41.9. Top brand affinities: Real property, Blanket, Gymnastics, Bored Panda, Aerobics.
Top brand affinities include Real property, Blanket, Gymnastics, with strongest over-indexing on Real property (1.54× the country average).
Demographically, the Muscle audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Sports Activity, Convenience Orientation.
The typical Muscle fan in Australia is more female, around 41.9 years old, with strong Sports Activity tendencies and a notable affinity for Real property.
The key figures that characterise the Muscle profile in Australia.
56.1% are female, 43.9% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 41.9 |
| Estimated audience size | 3,189,582 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Muscle audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 6.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Muscle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Treadmill | Sports | 1.90× | ||
| 02 | Jake Paul | Internet & Social Media | 1.80× | ||
| 03 | Taekwondo | Sports | 1.76× | ||
| 04 | World Gym | Sports | 1.68× | ||
| 05 | Planet Fitness | Sports | 1.67× | ||
| 06 | Tyson Fury | Sports | 1.67× | ||
| 07 | Protein bar | Food & Beverages | 1.66× | ||
| 08 | Sunglass Hut | Fashion & Accessoires | 1.66× | ||
| 09 | Duvet | Home & Garden | 1.65× | ||
| 10 | Anthony Joshua | Sports | 1.62× | ||
| 11 | Gymnastics | Sports | 1.60× | ||
| 12 | Aerobics | Sports | 1.60× | ||
| 13 | Sabo Skirt | Fashion & Accessoires | 1.57× | ||
| 14 | Blanket | Home & Garden | 1.56× | ||
| 15 | Dumbbell | Sports | 1.55× | ||
| 16 | Arnold Schwarzenegger | Movies & TV | 1.55× | ||
| 17 | Real property | Home & Garden | 1.54× | ||
| 18 | Bored Panda | Internet & Social Media | 1.53× | ||
| 19 | Ethan Hawke | Movies & TV | 1.51× | ||
| 20 | Stretching | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.09× | |
| Convenience Orientation | PREMIUM | 1.06× | |
| Mindfulness | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.87× | |
| Travelling | THRILL | 0.87× | |
| Creativity | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Muscle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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