A data profile of the people who buy, follow and care about CrossFit in Australia — modelled from more than twelve digital signal sources. CrossFit has an estimated audience of 2,409,575 people in Australia.
The average CrossFit fan in Australia is 41.5 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Strength training, Weight training, Physical strength, with strongest over-indexing on Strength training (1.83× the country average).
Demographically, the CrossFit audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Mindfulness, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical CrossFit fan in Australia is balanced, around 41.5 years old, with strong Mindfulness tendencies and a notable affinity for Strength training.
The key figures that characterise the CrossFit profile in Australia.
54.6% are female, 45.4% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 41.5 |
| Estimated audience size | 2,409,575 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide CrossFit audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 5.2% |
| United Kingdom | 4.9% |
Where the CrossFit audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~700K | 1.29× | |
| 02 | Northern Territory | ~30K | 1.28× | |
| 03 | Western Australia | ~300K | 1.09× | |
| 04 | Australian Capital Territory | ~50K | 1.03× | |
| 05 | New South Wales | ~800K | 0.98× | |
| 06 | Victoria | ~600K | 0.82× | |
| 07 | South Australia | ~100K | 0.79× | |
| 08 | Tasmania | ~40K | 0.72× |
The strongest cross-interests of the CrossFit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dumbbell | Sports | 2.08× | ||
| 02 | Bikram Yoga | Health | 1.86× | ||
| 03 | Strength training | Sports | 1.83× | ||
| 04 | Nutrition Warehouse | Shopping | 1.79× | ||
| 05 | Fitness First | Sports | 1.75× | ||
| 06 | Karma yoga | Health | 1.74× | ||
| 07 | Physical strength | Sports | 1.67× | ||
| 08 | Snap Fitness | Sports | 1.66× | ||
| 09 | Fitbit | Technology & Electronics | 1.65× | ||
| 10 | Yoga pants | Fashion & Accessoires | 1.63× | ||
| 11 | Hot yoga | Sports | 1.62× | ||
| 12 | Garmin | Technology & Electronics | 1.62× | ||
| 13 | Yin yoga | Sports | 1.61× | ||
| 14 | Stretching | Sports | 1.59× | ||
| 15 | Weight training | Sports | 1.58× | ||
| 16 | Bodybuilding | Sports | 1.57× | ||
| 17 | Kundalini yoga | Health | 1.56× | ||
| 18 | Fitness boot camp | Sports | 1.55× | ||
| 19 | Hatha yoga | Health | 1.54× | ||
| 20 | MyFitnessPal | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.36× | |
| Sports Activity | POWER | 1.30× | |
| Risk Appetite | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.95× | |
| Design Affinity | PREMIUM | 0.96× | |
| Sustainability | BALANCE | 0.97× |
CrossFit has an estimated audience of 2,409,575 people in Australia, concentrated in New South Wales and Queensland.
54.6% of CrossFit fans are female, 45.4% are male, with an average age of 41.5 years.
CrossFit fans show strongest brand affinity for Strength training (1.83×), Weight training (1.58×), and Physical strength (1.67×) over the country average.
CrossFit fans in Australia are most concentrated in New South Wales (reach ~800K), Queensland (reach ~700K), and Victoria (reach ~600K). These three regions account for the largest share of the active audience.
Beyond CrossFit itself, the audience over-indexes on Weight training (1.58×), Physical strength (1.67×), Bodybuilding (1.57×), and Yoga pants (1.63×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for CrossFit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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