A data profile of the people who buy, follow and care about Muscle & Fitness in Poland — modelled from more than twelve digital signal sources. Muscle & Fitness has an estimated audience of 1,463,931 people in Poland.
Muscle & Fitness has an estimated audience of 1,463,931 people in Poland. 47.0% are female, 53.0% are male, average age 33.0. Top brand affinities: Love & Sex, PUDELEK, Castorama, Digital photography, PKO Bank Polski.
Top brand affinities include Love & Sex, PUDELEK, Castorama, with strongest over-indexing on Love & Sex (3.58× the country average).
Demographically, the Muscle & Fitness audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.
The typical Muscle & Fitness fan in Poland is balanced, around 33.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Muscle & Fitness profile in Poland.
47.0% are female, 53.0% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 33.0 |
| Estimated audience size | 1,463,931 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 31% | |
| 30-39 | 22% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Muscle & Fitness audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.0% |
| Germany | 5.6% |
The strongest cross-interests of the Muscle & Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 4.58× | ||
| 02 | Gymshark | Sports | 4.01× | ||
| 03 | Love & Sex | Kids & Family | 3.58× | ||
| 04 | Fitness and figure competition | Sports | 3.34× | ||
| 05 | Digital photography | Business & Career | 2.70× | ||
| 06 | Impulse purchase | Shopping | 2.59× | ||
| 07 | Natural foods | Food & Beverages | 2.37× | ||
| 08 | Deichmann | Shopping | 2.19× | ||
| 09 | Bodybuilding | Sports | 2.14× | ||
| 10 | PUDELEK | News | 2.12× | ||
| 11 | PKO Bank Polski | Business & Career | 1.80× | ||
| 12 | Airbnb | Travel & Leisure | 1.72× | ||
| 13 | Meditation | Health | 1.69× | ||
| 14 | Streetwear | Fashion & Accessoires | 1.67× | ||
| 15 | Manchester United F.C. | Sports | 1.67× | ||
| 16 | Leroy Merlin | Shopping | 1.60× | ||
| 17 | Nike | Fashion & Accessoires | 1.59× | ||
| 18 | Ultimate Fighting Championship | Sports | 1.58× | ||
| 19 | Rossmann | Shopping | 1.55× | ||
| 20 | Castorama | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.60× | |
| Price Sensitivity | PREMIUM | 1.48× | |
| Luxury Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.82× | |
| Convenience Orientation | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Muscle & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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