A data profile of the people who buy, follow and care about Natural foods in Poland — modelled from more than twelve digital signal sources. Natural foods has an estimated audience of 1,498,172 people in Poland.
Natural foods has an estimated audience of 1,498,172 people in Poland. 72.7% are female, 27.3% are male, average age 41.2. Top brand affinities: Protein Shake, health, Kaufland, Healthy diet, Consolidated Contractors Company.
Top brand affinities include Protein Shake, health, Kaufland, with strongest over-indexing on Protein Shake (26.04× the country average).
Demographically, the Natural foods audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Natural foods fan in Poland is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Protein Shake.
The key figures that characterise the Natural foods profile in Poland.
72.7% are female, 27.3% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 41.2 |
| Estimated audience size | 1,498,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Natural foods audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 9.9% |
| Italy | 5.0% |
The strongest cross-interests of the Natural foods audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Protein Shake | Food & Beverages | 26.04× | ||
| 02 | Nut butter | Food & Beverages | 20.34× | ||
| 03 | health | Health | 9.43× | ||
| 04 | Huel | Health | 7.51× | ||
| 05 | Healthy Lifestyles | Health | 5.48× | ||
| 06 | Bodybuilding & Fitness | Sports | 4.49× | ||
| 07 | Wattpad | Internet & Social Media | 4.08× | ||
| 08 | Lights (musician) | Music & Radio | 4.05× | ||
| 09 | Healthy food | Health | 3.37× | ||
| 10 | Healthy habits | Health | 3.25× | ||
| 11 | MSN | News | 2.90× | ||
| 12 | Pyszne.pl | Food & Beverages | 2.79× | ||
| 13 | Muscle & Fitness | Sports | 2.37× | ||
| 14 | Healthy diet | Health | 2.26× | ||
| 15 | Rossmann | Shopping | 2.16× | ||
| 16 | Self care | Health | 1.97× | ||
| 17 | Kaufland | Shopping | 1.73× | ||
| 18 | OLX | Shopping | 1.57× | ||
| 19 | Consolidated Contractors Company | Business & Career | 1.51× | ||
| 20 | Biedronka | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.27× | |
| Travelling | THRILL | 1.92× | |
| Individualism | JOY | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.71× | |
| Sustainability | BALANCE | 0.72× | |
| Need for Security | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Natural foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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