A data profile of the people who buy, follow and care about Muscle & Fitness in Switzerland — modelled from more than twelve digital signal sources. Muscle & Fitness has an estimated audience of 979,136 people in Switzerland.
Muscle & Fitness has an estimated audience of 979,136 people in Switzerland. 50.7% are female, 49.3% are male, average age 39.1. Top brand affinities: AutoScout24, High-intensity interval training, Aldi, Drop shipping, Natural foods.
Top brand affinities include AutoScout24, High-intensity interval training, Aldi, with strongest over-indexing on AutoScout24 (1.91× the country average).
Demographically, the Muscle & Fitness audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Travelling.
The typical Muscle & Fitness fan in Switzerland is balanced, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Muscle & Fitness profile in Switzerland.
50.7% are female, 49.3% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 39.1 |
| Estimated audience size | 979,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 17% |
of the worldwide Muscle & Fitness audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.0% |
| Germany | 5.6% |
The strongest cross-interests of the Muscle & Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-intensity interval training | Sports | 5.43× | ||
| 02 | Half marathon | Sports | 3.91× | ||
| 03 | Natural foods | Food & Beverages | 3.44× | ||
| 04 | Aerobics | Sports | 2.93× | ||
| 05 | Personal trainer | Sports | 2.62× | ||
| 06 | Shih Tzu | Pets & Animals | 2.59× | ||
| 07 | Track and field | Sports | 2.50× | ||
| 08 | Drop shipping | Shopping | 2.47× | ||
| 09 | Beagle | Pets & Animals | 2.47× | ||
| 10 | Poodle | Pets & Animals | 2.46× | ||
| 11 | Wine tasting | Food & Beverages | 2.44× | ||
| 12 | Property finder | Home & Garden | 2.27× | ||
| 13 | Labrador Retriever | Pets & Animals | 2.19× | ||
| 14 | Breakfast | Food & Beverages | 1.98× | ||
| 15 | AutoScout24 | Cars & Mobility | 1.91× | ||
| 16 | Local food | Food & Beverages | 1.90× | ||
| 17 | Travel photography | Technology & Electronics | 1.85× | ||
| 18 | FC Bayern Munich | Sports | 1.83× | ||
| 19 | Meat | Food & Beverages | 1.78× | ||
| 20 | Aldi | Shopping | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.78× | |
| Travelling | THRILL | 1.37× | |
| Design Affinity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.53× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Quality Awareness | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Muscle & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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