A data profile of the people who buy, follow and care about Plumbing in Australia — modelled from more than twelve digital signal sources. Plumbing has an estimated audience of 3,994,046 people in Australia.
The average Plumbing fan in Australia is 43.4 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Cars (film), Supercheap Auto, Engine, with strongest over-indexing on Cars (film) (2.08× the country average).
Demographically, the Plumbing audience skews more male with an average age of 43.4, and over-indexes on personality traits such as DIY Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Plumbing fan in Australia is more male, around 43.4 years old, with strong DIY Mentality tendencies and a notable affinity for Cars (film).
The key figures that characterise the Plumbing profile in Australia.
42.6% are female, 57.4% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 43.4 |
| Estimated audience size | 3,994,046 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Plumbing audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 7.3% |
| United Kingdom | 6.5% |
Where the Plumbing audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~1M | 1.11× | |
| 02 | Victoria | ~1.5M | 1.09× | |
| 03 | Western Australia | ~500K | 1.08× | |
| 04 | South Australia | ~300K | 1.05× | |
| 05 | New South Wales | ~1.5M | 0.97× | |
| 06 | Northern Territory | ~40K | 0.97× | |
| 07 | Australian Capital Territory | ~80K | 0.93× | |
| 08 | Tasmania | ~70K | 0.84× |
The strongest cross-interests of the Plumbing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wrench | Home & Garden | 2.35× | ||
| 02 | Drill | Home & Garden | 2.11× | ||
| 03 | Cars (film) | Movies & TV | 2.08× | ||
| 04 | Sydney Tools | Shopping | 2.07× | ||
| 05 | Welding | Home & Garden | 2.03× | ||
| 06 | Engine | Cars & Mobility | 1.91× | ||
| 07 | Hand tool | Home & Garden | 1.91× | ||
| 08 | Heavy equipment | Home & Garden | 1.79× | ||
| 09 | Repco | Cars & Mobility | 1.77× | ||
| 10 | Motorcycle racing | Cars & Mobility | 1.74× | ||
| 11 | Motorcycling | Cars & Mobility | 1.73× | ||
| 12 | Tire | Cars & Mobility | 1.71× | ||
| 13 | Supercheap Auto | Cars & Mobility | 1.67× | ||
| 14 | Door | Home & Garden | 1.66× | ||
| 15 | Concrete | Home & Garden | 1.59× | ||
| 16 | Used car | Cars & Mobility | 1.58× | ||
| 17 | Power tool | Home & Garden | 1.58× | ||
| 18 | Wheel | Cars & Mobility | 1.54× | ||
| 19 | Toyota | Cars & Mobility | 1.53× | ||
| 20 | Carpentry | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.27× | |
| Need for Security | CONSERVATISM | 1.09× | |
| Risk Appetite | THRILL | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Tradition | CONSERVATISM | 0.82× | |
| Indulgence | JOY | 0.86× |
Plumbing has an estimated audience of 3,994,046 people in Australia, concentrated in New South Wales and Victoria.
42.6% of Plumbing fans are female, 57.4% are male, with an average age of 43.4 years.
Plumbing fans show strongest brand affinity for Cars (film) (2.08×), Supercheap Auto (1.67×), and Engine (1.91×) over the country average.
Plumbing fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Plumbing itself, the audience over-indexes on Supercheap Auto (1.67×), Engine (1.91×), Repco (1.77×), and Sydney Tools (2.07×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Plumbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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