A data profile of the people who buy, follow and care about Heavy equipment in Australia — modelled from more than twelve digital signal sources. Heavy equipment has an estimated audience of 2,381,417 people in Australia.
Heavy equipment has an estimated audience of 2,381,417 people in Australia. 26.0% are female, 74.0% are male, average age 43.8. Top brand affinities: Excavator, Lawn mower, John Deere, Logistics, Wikipedia.
Top brand affinities include Excavator, Lawn mower, John Deere, with strongest over-indexing on Excavator (4.64× the country average).
Demographically, the Heavy equipment audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Need for Security, DIY Mentality.
The typical Heavy equipment fan in Australia is more male, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Excavator.
The key figures that characterise the Heavy equipment profile in Australia.
26.0% are female, 74.0% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 43.8 |
| Estimated audience size | 2,381,417 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Heavy equipment audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 5.0% |
| Italy | 4.4% |
The strongest cross-interests of the Heavy equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Deere | Cars & Mobility | 5.87× | ||
| 02 | Caterpillar | Fashion & Accessoires | 5.46× | ||
| 03 | Excavator | Cars & Mobility | 4.64× | ||
| 04 | Sandra Bullock | Movies & TV | 4.12× | ||
| 05 | Lawn mower | Home & Garden | 3.94× | ||
| 06 | Motorboat | Cars & Mobility | 3.10× | ||
| 07 | Photovoltaics | Home & Garden | 2.95× | ||
| 08 | Air pollution | Health | 2.92× | ||
| 09 | Fertilizer | Home & Garden | 2.84× | ||
| 10 | Logistics | Business & Career | 2.39× | ||
| 11 | Hardware store | Home & Garden | 2.30× | ||
| 12 | Mechanical engineering | Business & Career | 2.27× | ||
| 13 | Wikipedia | Internet & Social Media | 2.22× | ||
| 14 | Plumbing | Home & Garden | 1.79× | ||
| 15 | Used car | Cars & Mobility | 1.72× | ||
| 16 | Refrigerator | Home & Garden | 1.71× | ||
| 17 | Auction | Shopping | 1.64× | ||
| 18 | Solar energy | Home & Garden | 1.64× | ||
| 19 | Radio | Technology & Electronics | 1.64× | ||
| 20 | Breaking news | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.65× | |
| DIY Mentality | THRILL | 1.58× | |
| Individualism | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.65× | |
| Design Affinity | PREMIUM | 0.65× | |
| Mindfulness | BALANCE | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Heavy equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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