A data profile of the people who buy, follow and care about Mechanical engineering in Australia — modelled from more than twelve digital signal sources. Mechanical engineering has an estimated audience of 2,241,438 people in Australia.
The average Mechanical engineering fan in Australia is 41.6 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Cars (film), Engine, Welding, with strongest over-indexing on Cars (film) (2.8× the country average).
Demographically, the Mechanical engineering audience skews more male with an average age of 41.6, and over-indexes on personality traits such as DIY Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Mechanical engineering fan in Australia is more male, around 41.6 years old, with strong DIY Mentality tendencies and a notable affinity for Cars (film).
The key figures that characterise the Mechanical engineering profile in Australia.
27.2% are female, 72.8% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 41.6 |
| Estimated audience size | 2,241,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Mechanical engineering audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.0% |
| Germany | 6.8% |
| Brazil | 4.3% |
Where the Mechanical engineering audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~300K | 1.31× | |
| 02 | South Australia | ~200K | 1.20× | |
| 03 | New South Wales | ~900K | 1.13× | |
| 04 | Queensland | ~600K | 1.09× | |
| 05 | Victoria | ~700K | 1.05× | |
| 06 | Northern Territory | ~20K | 0.94× | |
| 07 | Tasmania | ~40K | 0.82× | |
| 08 | Australian Capital Territory | ~40K | 0.79× |
The strongest cross-interests of the Mechanical engineering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Machining | Business & Career | 3.59× | ||
| 02 | Machine tool | Home & Garden | 3.56× | ||
| 03 | Wrench | Home & Garden | 3.36× | ||
| 04 | Hammer | Home & Garden | 3.34× | ||
| 05 | Drill | Home & Garden | 3.16× | ||
| 06 | Welding | Home & Garden | 3.01× | ||
| 07 | Cars (film) | Movies & TV | 2.80× | ||
| 08 | Engine | Cars & Mobility | 2.56× | ||
| 09 | Hand tool | Home & Garden | 2.56× | ||
| 10 | Metalworking | Home & Garden | 2.35× | ||
| 11 | Sydney Tools | Shopping | 2.27× | ||
| 12 | Heavy equipment | Home & Garden | 2.27× | ||
| 13 | Motorcycle racing | Cars & Mobility | 2.20× | ||
| 14 | Tire | Cars & Mobility | 2.18× | ||
| 15 | Repco | Cars & Mobility | 1.96× | ||
| 16 | Wheel | Cars & Mobility | 1.84× | ||
| 17 | Motor vehicle | Cars & Mobility | 1.70× | ||
| 18 | BP | Cars & Mobility | 1.60× | ||
| 19 | NFL | Sports | 1.57× | ||
| 20 | Manufacturing | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.28× | |
| Need for Security | CONSERVATISM | 1.15× | |
| Risk Appetite | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Creativity | OPEN | 0.71× | |
| Price Sensitivity | PREMIUM | 0.71× |
Mechanical engineering has an estimated audience of 2,241,438 people in Australia, concentrated in New South Wales and Victoria.
27.2% of Mechanical engineering fans are female, 72.8% are male, with an average age of 41.6 years.
Mechanical engineering fans show strongest brand affinity for Cars (film) (2.8×), Engine (2.56×), and Welding (3.01×) over the country average.
Mechanical engineering fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~700K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Mechanical engineering itself, the audience over-indexes on Engine (2.56×), Welding (3.01×), Drill (3.16×), and Hand tool (2.56×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Mechanical engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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