A data profile of the people who buy, follow and care about Welding in Australia — modelled from more than twelve digital signal sources. Welding has an estimated audience of 2,142,703 people in Australia.
Welding has an estimated audience of 2,142,703 people in Australia. 22.0% are female, 78.0% are male, average age 43.1. Top brand affinities: Lawn mower, Hardware store, Solar energy, Mechanical engineering, Photovoltaics.
Top brand affinities include Lawn mower, Hardware store, Solar energy, with strongest over-indexing on Lawn mower (4.56× the country average).
Demographically, the Welding audience skews more male with an average age of 43.1, and over-indexes on personality traits such as DIY Mentality, Need for Security.
The typical Welding fan in Australia is more male, around 43.1 years old, with strong DIY Mentality tendencies and a notable affinity for Lawn mower.
The key figures that characterise the Welding profile in Australia.
22.0% are female, 78.0% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 22.0% |
| Male | 78.0% |
| Average age | 43.1 |
| Estimated audience size | 2,142,703 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Welding audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.9% |
| Italy | 4.7% |
| Germany | 4.6% |
The strongest cross-interests of the Welding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makita | Home & Garden | 4.87× | ||
| 02 | Lawn mower | Home & Garden | 4.56× | ||
| 03 | John Deere | Cars & Mobility | 4.47× | ||
| 04 | DeWalt | Home & Garden | 4.34× | ||
| 05 | Photovoltaics | Home & Garden | 3.61× | ||
| 06 | Jet ski | Sports | 3.31× | ||
| 07 | Motorboat | Cars & Mobility | 3.19× | ||
| 08 | Hardware store | Home & Garden | 3.12× | ||
| 09 | Fertilizer | Home & Garden | 3.07× | ||
| 10 | Mechanical engineering | Business & Career | 3.01× | ||
| 11 | Electric car | Cars & Mobility | 2.52× | ||
| 12 | Sustainable energy | Home & Garden | 2.39× | ||
| 13 | Solar energy | Home & Garden | 2.22× | ||
| 14 | Wikipedia | Internet & Social Media | 2.05× | ||
| 15 | Plumbing | Home & Garden | 2.03× | ||
| 16 | Carpentry | Home & Garden | 1.93× | ||
| 17 | Refrigerator | Home & Garden | 1.92× | ||
| 18 | Renewable energy | Business & Career | 1.90× | ||
| 19 | SUVs | Cars & Mobility | 1.86× | ||
| 20 | Home Appliances | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.80× | |
| Need for Security | CONSERVATISM | 1.42× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.59× | |
| Mindfulness | BALANCE | 0.65× | |
| Creativity | OPEN | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Welding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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