A data profile of the people who buy, follow and care about Welding in United Kingdom — modelled from more than twelve digital signal sources. Welding has an estimated audience of 3,464,391 people in United Kingdom.
The average Welding fan in United Kingdom is 42.9 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include EBay, Energy, Breaking news, with strongest over-indexing on EBay (2.73× the country average).
Demographically, the Welding audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Welding fan in United Kingdom is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for EBay.
The key figures that characterise the Welding profile in United Kingdom.
22.5% are female, 77.5% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 22.5% |
| Male | 77.5% |
| Average age | 42.9 |
| Estimated audience size | 3,464,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Welding audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.9% |
| Italy | 4.7% |
| Germany | 4.6% |
Where the Welding audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.38× | |
| 02 | Yorkshire and the Humber | ~400K | 1.30× | |
| 03 | Northern Ireland | ~100K | 1.18× | |
| 04 | North East | ~200K | 1.17× | |
| 05 | East of England | ~400K | 1.13× | |
| 06 | England | ~2.5M | 1.10× | |
| 07 | South East | ~400K | 0.91× | |
| 08 | Wales | ~200K | 0.87× | |
| 09 | South West | ~200K | 0.86× | |
| 10 | Scotland | ~300K | 0.84× | |
| 11 | East Midlands | ~200K | 0.80× | |
| 12 | North West | ~200K | 0.55× |
The strongest cross-interests of the Welding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lawn mower | Home & Garden | 6.38× | ||
| 02 | Automobile repair shop | Cars & Mobility | 5.56× | ||
| 03 | Workwear | Fashion & Accessoires | 5.25× | ||
| 04 | Wood carving | Home & Garden | 4.86× | ||
| 05 | Forestry | Home & Garden | 4.68× | ||
| 06 | Public transport | Cars & Mobility | 4.08× | ||
| 07 | Air pollution | Health | 3.83× | ||
| 08 | 4K resolution | Technology & Electronics | 3.82× | ||
| 09 | Mobile home | Cars & Mobility | 3.27× | ||
| 10 | Esso | Cars & Mobility | 3.14× | ||
| 11 | Solar energy | Home & Garden | 2.94× | ||
| 12 | Breaking news | Movies & TV | 2.82× | ||
| 13 | EBay | Shopping | 2.73× | ||
| 14 | Energy | Home & Garden | 2.62× | ||
| 15 | Wikipedia | Internet & Social Media | 2.60× | ||
| 16 | Betfair | Games | 2.59× | ||
| 17 | Screwfix | Home & Garden | 2.29× | ||
| 18 | Formula One | Sports | 2.25× | ||
| 19 | Toolstation | Home & Garden | 2.15× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.09× | |
| DIY Mentality | THRILL | 1.77× | |
| Need for Security | CONSERVATISM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Price Sensitivity | PREMIUM | 0.63× | |
| Design Affinity | PREMIUM | 0.67× |
Welding has an estimated audience of 3,464,391 people in United Kingdom, concentrated in England and South East.
22.5% of Welding fans are female, 77.5% are male, with an average age of 42.9 years.
Welding fans show strongest brand affinity for EBay (2.73×), Energy (2.62×), and Breaking news (2.82×) over the country average.
Welding fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Welding itself, the audience over-indexes on Energy (2.62×), Breaking news (2.82×), Public transport (4.08×), and Workwear (5.25×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Welding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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