A data profile of the people who buy, follow and care about Welding in Italy — modelled from more than twelve digital signal sources. Welding has an estimated audience of 3,585,680 people in Italy.
Welding has an estimated audience of 3,585,680 people in Italy. 25.6% are female, 74.4% are male, average age 43.8. Top brand affinities: Extreme sport, HVAC, Makita, Judo, Toyota Hilux.
Top brand affinities include Extreme sport, HVAC, Makita, with strongest over-indexing on Extreme sport (3.54× the country average).
Demographically, the Welding audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Welding fan in Italy is more male, around 43.8 years old, with strong Risk Appetite tendencies and a notable affinity for Extreme sport.
The key figures that characterise the Welding profile in Italy.
25.6% are female, 74.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 25.6% |
| Male | 74.4% |
| Average age | 43.8 |
| Estimated audience size | 3,585,680 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Welding audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.9% |
| Italy | 4.7% |
| Germany | 4.6% |
The strongest cross-interests of the Welding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makita | Home & Garden | 7.12× | ||
| 02 | Toyota Hilux | Cars & Mobility | 7.12× | ||
| 03 | Taekwondo | Sports | 5.24× | ||
| 04 | Judo | Sports | 4.10× | ||
| 05 | Extreme sport | Sports | 3.54× | ||
| 06 | HVAC | Home & Garden | 3.14× | ||
| 07 | Hair Extensions | Beauty & Wellness | 3.13× | ||
| 08 | Antique car | Cars & Mobility | 2.72× | ||
| 09 | Air conditioning | Technology & Electronics | 2.66× | ||
| 10 | Wood carving | Home & Garden | 2.50× | ||
| 11 | Custom motorcycle | Cars & Mobility | 2.40× | ||
| 12 | Draught beer | Food & Beverages | 2.40× | ||
| 13 | Emotional intelligence | Health | 2.39× | ||
| 14 | Obi (store) | Shopping | 2.13× | ||
| 15 | Motorcycle accessories | Cars & Mobility | 1.93× | ||
| 16 | Superman | Movies & TV | 1.63× | ||
| 17 | Used car | Cars & Mobility | 1.63× | ||
| 18 | Adriatic Sea | Travel & Leisure | 1.61× | ||
| 19 | Innovation | Business & Career | 1.55× | ||
| 20 | Motorcycles | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.88× | |
| Career Orientation | POWER | 1.41× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Creativity | OPEN | 0.68× | |
| Mindfulness | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Welding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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