Rascasse Audience Intelligence

Welding Audience in United States

A data profile of the people who buy, follow and care about Welding in United States — modelled from more than twelve digital signal sources. Welding has an estimated audience of 21,866,287 people in United States.

#1000among Topic in United States#111in Home & Garden

The average Welding fan in United States is 39.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Solar energy, Discount Tire, Renewable energy, with strongest over-indexing on Solar energy (3.47× the country average).

Demographically, the Welding audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Welding fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Solar energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Welding profile in United States.

Audience size
21.9M
in United States
Gender
22.1%♀
77.9% male
Age
39.1
average years
Country rank
#1461
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Welding fans

22.1% are female, 77.9% are male, average age 39.1.

Fig. 02

Gender split

22.1%
Female
77.9%
Male
Demographic split for Welding audience in United States
MetricValue
Female22.1%
Male77.9%
Average age39.1
Estimated audience size21,866,287
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Welding audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4920%
50+21%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Welding audience comes from United States.

Worldwide audience distribution share by country for Welding
CountryShare
United States28.9%
Italy4.7%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Welding audience in United States is strongest.

Fig. 05

Top regions by affinity

Welding fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3M1.60×
02New Mexico~200K1.43×
03Mississippi~200K1.36×
04Arkansas~200K1.31×
05Louisiana~300K1.21×
06Wyoming~40K1.21×
07Oklahoma~300K1.20×
08California~3M1.19×
09Kansas~200K1.17×
10Arizona~500K1.16×
11Tennessee~500K1.15×
12Oregon~300K1.15×
13Georgia~800K1.12×
14Alabama~300K1.12×
15Nebraska~100K1.12×
16North Dakota~50K1.12×
17West Virginia~100K1.11×
18Idaho~100K1.10×
19North Carolina~700K1.08×
20Utah~200K1.08×
21Colorado~400K1.05×
22South Carolina~300K1.05×
23Kentucky~300K1.05×
24Washington~500K1.04×
25Iowa~200K1.04×
26South Dakota~50K1.03×
27Alaska~50K1.01×
28Florida~1.5M1.00×
29Indiana~400K1.00×
30Ohio~700K0.97×
31Nevada~200K0.97×
32Montana~60K0.97×
33Illinois~700K0.93×
34Virginia~500K0.92×
35Missouri~300K0.90×
36Maine~70K0.90×
37Minnesota~300K0.88×
38Pennsylvania~600K0.86×
39Wisconsin~300K0.86×
40Michigan~500K0.84×
41Hawaii~80K0.82×
42Delaware~50K0.82×
43Maryland~300K0.80×
44Rhode Island~50K0.77×
45Connecticut~200K0.75×
46New York~900K0.74×
47New Jersey~400K0.74×
48Washington, District of Columbia~50K0.72×
49New Hampshire~60K0.70×
50Massachusetts~300K0.65×
Fig. 06

Affinity by region

Affinity by region — Welding, United States
0.65×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Welding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Welding audience
#·InterestCategoryAffinity×
01MasonryHome & Garden4.49×
02Automobile repair shopCars & Mobility3.76×
03Diesel engineCars & Mobility3.72×
04LoggingTechnology & Electronics3.52×
05Solar energyHome & Garden3.47×
06Lawn mowerHome & Garden3.47×
07Motorcycle accessoriesCars & Mobility3.47×
08Renewable energyBusiness & Career3.15×
09Discount TireShopping3.08×
10Weather forecastingHome & Garden2.96×
11Kyle BuschSports2.74×
12NASCARSports2.58×
13FedExBusiness & Career2.41×
14Hardware storeHome & Garden2.34×
15United Parcel ServiceBusiness & Career2.16×
16AutoZoneCars & Mobility2.01×
17Mixed martial artsSports1.94×
18Mortgage loansBusiness & Career1.85×
19LivestockPets & Animals1.65×
20SubwayFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Welding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Welding audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.25×
Convenience OrientationPREMIUM1.73×
Need for SecurityCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Welding audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.73×
Design AffinityPREMIUM0.75×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Welding have in United States?

Welding has an estimated audience of 21,866,287 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Welding fans?

22.1% of Welding fans are female, 77.9% are male, with an average age of 39.1 years.

03

Which brands do Welding fans like most?

Welding fans show strongest brand affinity for Solar energy (3.47×), Discount Tire (3.08×), and Renewable energy (3.15×) over the country average.

04

Where do Welding fans live in United States?

Welding fans in United States are most concentrated in Texas (reach ~3M), California (reach ~3M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Welding fans also like?

Beyond Welding itself, the audience over-indexes on Discount Tire (3.08×), Renewable energy (3.15×), AutoZone (2.01×), and Lawn mower (3.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Welding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Welding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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