Rascasse Audience Intelligence

Welding Audience in Germany

A data profile of the people who buy, follow and care about Welding in Germany — modelled from more than twelve digital signal sources. Welding has an estimated audience of 3,487,950 people in Germany.

#1078among Topic in Germany#141in Home & Garden

The average Welding fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wood carving, Solar power, Wrench, with strongest over-indexing on Wood carving (10.17× the country average).

Demographically, the Welding audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Welding fan in Germany is more male, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for Wood carving.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Welding profile in Germany.

Audience size
3.5M
in Germany
Gender
28.1%♀
71.9% male
Age
38.8
average years
Country rank
#1748
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Welding fans

28.1% are female, 71.9% are male, average age 38.8.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Welding audience in Germany
MetricValue
Female28.1%
Male71.9%
Average age38.8
Estimated audience size3,487,950
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Welding audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Welding audience comes from Germany.

Worldwide audience distribution share by country for Welding
CountryShare
United States28.9%
Italy4.7%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Welding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Welding fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~600K1.23×
02Nordrhein-Westfalen~900K1.15×
03Bayern~600K1.12×
04Hessen~300K1.08×
05Rheinland-Pfalz~200K1.08×
06Hamburg~80K1.06×
07Sachsen~200K1.05×
08Bremen~30K1.05×
09Niedersachsen~300K1.03×
10Thüringen~90K0.99×
11Sachsen-Anhalt~90K0.95×
12Saarland~40K0.91×
13Berlin~100K0.89×
14Schleswig-Holstein~100K0.86×
15Brandenburg~90K0.86×
16Mecklenburg-Vorpommern~50K0.81×
Fig. 06

Affinity by region

Affinity by region — Welding, Germany
0.81×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Welding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Welding audience
#·InterestCategoryAffinity×
01Wood carvingHome & Garden10.17×
02WrenchHome & Garden4.91×
03Vintage carCars & Mobility4.54×
04Motor oilCars & Mobility4.33×
05HVACHome & Garden3.62×
06Solar powerHome & Garden3.56×
07PhotovoltaicsHome & Garden3.20×
08Automobile repair shopCars & Mobility3.08×
09Michael SchumacherSports3.06×
103. LigaSports2.70×
11LivestockPets & Animals2.66×
12Solar energyHome & Garden2.65×
13ADACCars & Mobility2.42×
14Aral AGCars & Mobility2.40×
15Renewable energyBusiness & Career2.09×
16FRITZ!BoxTechnology & Electronics2.02×
17AutoScout24Cars & Mobility2.01×
18HornbachShopping1.64×
19Obi (store)Shopping1.59×
20VehiclesCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Welding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Welding audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.86×
PatriotismCONSERVATISM1.66×
Risk AppetiteTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Welding audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.57×
CreativityOPEN0.59×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Welding have in Germany?

Welding has an estimated audience of 3,487,950 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Welding fans?

28.1% of Welding fans are female, 71.9% are male, with an average age of 38.8 years.

03

Which brands do Welding fans like most?

Welding fans show strongest brand affinity for Wood carving (10.17×), Solar power (3.56×), and Wrench (4.91×) over the country average.

04

Where do Welding fans live in Germany?

Welding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Welding fans also like?

Beyond Welding itself, the audience over-indexes on Solar power (3.56×), Wrench (4.91×), Vehicles (1.51×), and HVAC (3.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Welding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Welding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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