Welding Audience in Germany
Welding has an estimated audience of 3,487,950 people in Germany. 28.1% are female, 71.9% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Urban Outfitters, CAC 40, Pillow, Progressive rock.
The average Welding fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Urban Outfitters, CAC 40, with strongest over-indexing on Gil Ofarim (1.51× the country average). Demographically, the Welding audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Body
Demographics of Welding fans
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 38.8 |
| Estimated audience size | 3,487,950 |
Audience persona
The typical Welding fan in Germany is more male, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 913,277 | 1.2× |
| Bayern | 649,381 | 1.16× |
| Baden-Württemberg | 613,596 | 1.29× |
| Niedersachsen | 357,108 | 1.05× |
| Hessen | 267,670 | 1.01× |
| Rheinland-Pfalz | 192,513 | 1.1× |
| Sachsen | 177,585 | 1.04× |
| Berlin | 138,438 | 0.89× |
| Schleswig-Holstein | 107,223 | 0.86× |
| Brandenburg | 93,251 | 0.86× |
| Hamburg | 83,869 | 1.06× |
| Sachsen-Anhalt | 83,698 | 0.93× |
| Thüringen | 83,003 | 0.93× |
| Mecklenburg-Vorpommern | 50,053 | 0.75× |
| Saarland | 36,589 | 0.85× |
| Bremen | 30,399 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.51× | Music & Radio |
| Urban Outfitters | 1.88× | Shopping |
| CAC 40 | 1.56× | Business & Career |
| Pillow | 1.51× | Home & Garden |
| Progressive rock | 1.52× | Music & Radio |
| Google Home | 5.3× | Technology & Electronics |
| MK | 2.52× | Music & Radio |
| Mothercare | 1.51× | Kids & Family |
| Video izle | 2.57× | |
| Minestrone | 1.74× | Food & Beverages |
| Figure painting (hobby) | 2.6× | Arts & Culture |
| Stucco | 1.6× | Home & Garden |
| Phil Campbell (musician) | 2.89× | Music & Radio |
| Headhunters (film) | 2.49× | Movies & TV |
| Eden Lake | 2.59× | Movies & TV |
| Jaguar F-Pace | 3.36× | Cars & Mobility |
| Peugeot 308 | 1.86× | Cars & Mobility |
| Building insulation | 2.13× | Home & Garden |
| JDSU | 1.59× | Business & Career |
| Vocal harmony | 3.58× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.53 |
| DIY Mentality | THRILL | 1.47 |
| Need for Security | CONSERVATISM | 1.47 |
| Quality Awareness | PREMIUM | 1.29 |
| Convenience Orientation | PREMIUM | 1.18 |
| Sports Activity | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| Italy | 4.7% |
| Germany | 4.6% |
See Welding audiences in other countries
More Body audiences in Germany
- Hygiene (8,245,074)
- Body art (5,730,385)
- Body modification (3,840,956)
- Shower (2,589,133)
- Soap (2,404,742)
Frequently asked questions
How many fans does Welding have in Germany?
Welding has an estimated audience of 3,487,950 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Welding fans?
28.1% of Welding fans are female, 71.9% are male, with an average age of 38.8 years.
Which brands do Welding fans like most?
Welding fans show strongest brand affinity for Gil Ofarim (1.51×), Urban Outfitters (1.88×), and CAC 40 (1.56×) over the country average.
Where do Welding fans live in Germany?
Welding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 913,277), Bayern (reach 649,381), and Baden-Württemberg (reach 613,596). These three regions account for the largest share of the active audience.
What other brands do Welding fans also like?
Beyond Welding itself, the audience over-indexes on Urban Outfitters (1.88×), CAC 40 (1.56×), Pillow (1.51×), and Progressive rock (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Welding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.