A data profile of the people who buy, follow and care about Engine in Australia — modelled from more than twelve digital signal sources. Engine has an estimated audience of 3,050,603 people in Australia.
Engine has an estimated audience of 3,050,603 people in Australia. 22.3% are female, 77.7% are male, average age 42.6. Top brand affinities: Peter Alexander, Formula One, Electric car, Motorcycle helmet, Honda.
Top brand affinities include Peter Alexander, Formula One, Electric car, with strongest over-indexing on Peter Alexander (1.92× the country average).
Demographically, the Engine audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
The typical Engine fan in Australia is more male, around 42.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Peter Alexander.
The key figures that characterise the Engine profile in Australia.
22.3% are female, 77.7% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 22.3% |
| Male | 77.7% |
| Average age | 42.6 |
| Estimated audience size | 3,050,603 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Engine audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.6% |
| Germany | 6.2% |
The strongest cross-interests of the Engine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle helmet | Cars & Mobility | 4.06× | ||
| 02 | Honda | Cars & Mobility | 3.25× | ||
| 03 | MotoGP | Sports | 3.25× | ||
| 04 | Compact car | Cars & Mobility | 3.25× | ||
| 05 | Max Verstappen | Sports | 3.25× | ||
| 06 | Lewis Hamilton | Sports | 3.25× | ||
| 07 | Suzuki | Cars & Mobility | 3.25× | ||
| 08 | Electric car | Cars & Mobility | 3.12× | ||
| 09 | Excavator | Cars & Mobility | 2.83× | ||
| 10 | Lamborghini | Cars & Mobility | 2.79× | ||
| 11 | Motorboat | Cars & Mobility | 2.76× | ||
| 12 | Porsche | Cars & Mobility | 2.69× | ||
| 13 | Mechanical engineering | Business & Career | 2.56× | ||
| 14 | Formula One | Sports | 2.12× | ||
| 15 | Motorcycles | Cars & Mobility | 2.08× | ||
| 16 | Peter Alexander | Music & Radio | 1.92× | ||
| 17 | Plumbing | Home & Garden | 1.91× | ||
| 18 | Used car | Cars & Mobility | 1.83× | ||
| 19 | Carpentry | Home & Garden | 1.83× | ||
| 20 | SUVs | Cars & Mobility | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.46× | |
| Need for Security | CONSERVATISM | 1.45× | |
| Risk Appetite | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.64× | |
| Mindfulness | BALANCE | 0.65× | |
| Tradition | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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