A data profile of the people who buy, follow and care about Motorcycles in Australia — modelled from more than twelve digital signal sources. Motorcycles has an estimated audience of 3,048,352 people in Australia.
The average Motorcycles fan in Australia is 42.6 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Motor vehicle, Cars (film), Engine, with strongest over-indexing on Motor vehicle (1.65× the country average).
Demographically, the Motorcycles audience skews more male with an average age of 42.6, and over-indexes on personality traits such as DIY Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Motorcycles fan in Australia is more male, around 42.6 years old, with strong DIY Mentality tendencies and a notable affinity for Motor vehicle.
The key figures that characterise the Motorcycles profile in Australia.
34.2% are female, 65.8% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 42.6 |
| Estimated audience size | 3,048,352 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Motorcycles audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.5% |
| Italy | 4.9% |
Where the Motorcycles audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~800K | 1.17× | |
| 02 | Tasmania | ~70K | 1.09× | |
| 03 | Northern Territory | ~30K | 1.06× | |
| 04 | New South Wales | ~1M | 1.00× | |
| 05 | Australian Capital Territory | ~60K | 0.96× | |
| 06 | Western Australia | ~300K | 0.93× | |
| 07 | Victoria | ~800K | 0.89× | |
| 08 | South Australia | ~200K | 0.89× |
The strongest cross-interests of the Motorcycles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle accessories | Cars & Mobility | 2.40× | ||
| 02 | Motorcycle sport | Sports | 2.36× | ||
| 03 | Motorcycle club | Cars & Mobility | 2.35× | ||
| 04 | Cars (film) | Movies & TV | 2.22× | ||
| 05 | Motorcycling | Cars & Mobility | 2.19× | ||
| 06 | Motorcycle racing | Cars & Mobility | 2.18× | ||
| 07 | Engine | Cars & Mobility | 2.08× | ||
| 08 | Scooters | Cars & Mobility | 2.08× | ||
| 09 | Muscle car | Cars & Mobility | 1.99× | ||
| 10 | Welding | Home & Garden | 1.93× | ||
| 11 | Hand tool | Home & Garden | 1.85× | ||
| 12 | Motorsport | Cars & Mobility | 1.79× | ||
| 13 | Tire | Cars & Mobility | 1.72× | ||
| 14 | Repco | Cars & Mobility | 1.66× | ||
| 15 | Motor vehicle | Cars & Mobility | 1.65× | ||
| 16 | Wheel | Cars & Mobility | 1.65× | ||
| 17 | Used car | Cars & Mobility | 1.61× | ||
| 18 | Toyota | Cars & Mobility | 1.60× | ||
| 19 | Driving | Cars & Mobility | 1.60× | ||
| 20 | Supercheap Auto | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.16× | |
| Risk Appetite | THRILL | 1.06× | |
| Need for Security | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Design Affinity | PREMIUM | 0.74× | |
| Tradition | CONSERVATISM | 0.77× |
Motorcycles has an estimated audience of 3,048,352 people in Australia, concentrated in New South Wales and Queensland.
34.2% of Motorcycles fans are female, 65.8% are male, with an average age of 42.6 years.
Motorcycles fans show strongest brand affinity for Motor vehicle (1.65×), Cars (film) (2.22×), and Engine (2.08×) over the country average.
Motorcycles fans in Australia are most concentrated in New South Wales (reach ~1M), Queensland (reach ~800K), and Victoria (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Motorcycles itself, the audience over-indexes on Cars (film) (2.22×), Engine (2.08×), Motorcycle racing (2.18×), and Motorcycling (2.19×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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