Rascasse Audience Intelligence

Motorcycles Audience in Switzerland

A data profile of the people who buy, follow and care about Motorcycles in Switzerland — modelled from more than twelve digital signal sources. Motorcycles has an estimated audience of 1,067,626 people in Switzerland.

#1among TV series in Switzerland
#321among Topic in Switzerland
#12in Cars & Mobility

The average Motorcycles fan in Switzerland is 41.7 years old, more male, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.

Category: Cars & Mobility · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Motorcycles profile in Switzerland.

Audience size
1.1M
in Switzerland
Gender
31.0%♀
69.0% male
Age
41.7
average years
Country rank
#476
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorcycles fans

31.0% are female, 69.0% are male, average age 41.7.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Motorcycles audience in Switzerland
MetricValue
Female31.0%
Male69.0%
Average age41.7
Estimated audience size1,067,626
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Motorcycles audience in Switzerland
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4924%
50+24%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Motorcycles audience comes from Switzerland.

Worldwide audience distribution share by country for Motorcycles
CountryShare
United States17.5%
Brazil5.5%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorcycles audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Motorcycles fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Zürich~300K1.42×
02Vaud~100K1.26×
03Canton of Bern~100K1.19×
04Canton of Geneva~90K1.19×
05Aargau~70K1.06×
06Appenzell Innerrhoden~1K1.05×
07Canton of St. Gallen~50K1.02×
08Basel-City~40K1.02×
09Graubünden~30K1.01×
10Canton of Zug~10K1.01×
11Uri~4K1.01×
12Canton of Obwalden~4K1.00×
13Canton of Nidwalden~4K1.00×
14Canton of Glarus~4K1.00×
15Luzern~40K0.99×
16Basel-Landschaft~20K0.99×
17Appenzell Ausserrhoden~5K0.99×
18Fribourg~40K0.97×
19Jura~7K0.97×
20Valais~40K0.96×
21Solothurn~30K0.96×
22Schaffhausen~8K0.96×
23Schwyz~10K0.95×
24Thurgau~30K0.93×
25Neuchatel~20K0.93×
26Ticino~40K0.92×
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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