A data profile of the people who buy, follow and care about Motorcycles in Portugal — modelled from more than twelve digital signal sources. Motorcycles has an estimated audience of 2,012,445 people in Portugal.
The average Motorcycles fan in Portugal is 44.1 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Scooters, Trucks, Watercraft, with strongest over-indexing on Scooters (1.58× the country average).
Demographically, the Motorcycles audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Risk Appetite, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Motorcycles fan in Portugal is more male, around 44.1 years old, with strong Risk Appetite tendencies and a notable affinity for Scooters.
The key figures that characterise the Motorcycles profile in Portugal.
37.8% are female, 62.2% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 44.1 |
| Estimated audience size | 2,012,445 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Motorcycles audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.5% |
| Italy | 4.9% |
Where the Motorcycles audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~200K | 1.66× | |
| 02 | Lisbon District | ~800K | 1.29× | |
| 03 | Setúbal District | ~200K | 1.12× | |
| 04 | Porto District | ~500K | 1.11× | |
| 05 | Santarém District | ~100K | 1.11× | |
| 06 | Madeira | ~60K | 1.08× | |
| 07 | Leiria District | ~100K | 1.05× | |
| 08 | Coimbra District | ~100K | 1.05× | |
| 09 | Azores | ~60K | 1.03× | |
| 10 | Aveiro District | ~100K | 0.99× | |
| 11 | Beja District | ~30K | 0.98× | |
| 12 | Viana do Castelo District | ~50K | 0.97× | |
| 13 | Bragança District | ~20K | 0.97× | |
| 14 | Portalegre District | ~20K | 0.97× | |
| 15 | Braga District | ~200K | 0.96× | |
| 16 | Viseu District | ~70K | 0.96× | |
| 17 | Castelo Branco District | ~40K | 0.96× | |
| 18 | Évora District | ~30K | 0.96× | |
| 19 | Vila Real District | ~30K | 0.95× | |
| 20 | Guarda District | ~20K | 0.95× |
The strongest cross-interests of the Motorcycles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massey Ferguson | Cars & Mobility | 1.64× | ||
| 02 | Spacecraft | Travel & Leisure | 1.62× | ||
| 03 | Tram | Cars & Mobility | 1.61× | ||
| 04 | Hovercraft | Cars & Mobility | 1.61× | ||
| 05 | Scooters | Cars & Mobility | 1.58× | ||
| 06 | Enduro (mountain biking) | Sports | 1.56× | ||
| 07 | Acura | Cars & Mobility | 1.55× | ||
| 08 | Helicopter | Cars & Mobility | 1.54× | ||
| 09 | Haul truck | Cars & Mobility | 1.54× | ||
| 10 | Watercraft | Home & Garden | 1.53× | ||
| 11 | Semi-trailer | Cars & Mobility | 1.53× | ||
| 12 | Aircraft engine | Cars & Mobility | 1.52× | ||
| 13 | Superbike racing | Cars & Mobility | 1.52× | ||
| 14 | Superbike World Championship | Sports | 1.51× | ||
| 15 | Dump truck | Cars & Mobility | 1.51× | ||
| 16 | Semi-trailer truck | Cars & Mobility | 1.51× | ||
| 17 | Orbea | Cars & Mobility | 1.51× | ||
| 18 | Motorcycle touring | Cars & Mobility | 1.51× | ||
| 19 | Trucks | Cars & Mobility | 1.50× | ||
| 20 | Renault Master | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.19× | |
| Pet Ownership | JOY | 1.17× | |
| DIY Mentality | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Individualism | JOY | 0.86× | |
| Design Affinity | PREMIUM | 0.86× |
Motorcycles has an estimated audience of 2,012,445 people in Portugal, concentrated in Lisbon District and Porto District.
37.8% of Motorcycles fans are female, 62.2% are male, with an average age of 44.1 years.
Motorcycles fans show strongest brand affinity for Scooters (1.58×), Trucks (1.5×), and Watercraft (1.53×) over the country average.
Motorcycles fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~500K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Motorcycles itself, the audience over-indexes on Trucks (1.5×), Watercraft (1.53×), Spacecraft (1.62×), and Helicopter (1.54×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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