A data profile of the people who buy, follow and care about Sydney Tools in Australia — modelled from more than twelve digital signal sources. Sydney Tools has an estimated audience of 2,573,428 people in Australia.
Sydney Tools has an estimated audience of 2,573,428 people in Australia. 7.5% are female, 92.5% are male, average age 40.2. Top brand affinities: Crystal Palace F.C., Tobey Maguire, Manchester City F.C., Newcastle United F.C., Wolverhampton Wanderers F.C..
Top brand affinities include Crystal Palace F.C., Tobey Maguire, Manchester City F.C., with strongest over-indexing on Crystal Palace F.C. (22.13× the country average).
Demographically, the Sydney Tools audience skews more male with an average age of 40.2, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Sydney Tools fan in Australia is more male, around 40.2 years old, with strong DIY Mentality tendencies and a notable affinity for Crystal Palace F.C..
The key figures that characterise the Sydney Tools profile in Australia.
7.5% are female, 92.5% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 7.5% |
| Male | 92.5% |
| Average age | 40.2 |
| Estimated audience size | 2,573,428 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Sydney Tools audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 97.3% |
| United States | 1.2% |
| United Kingdom | 0.3% |
The strongest cross-interests of the Sydney Tools audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crystal Palace F.C. | Sports | 22.13× | ||
| 02 | Tobey Maguire | Movies & TV | 18.98× | ||
| 03 | Norwich City F.C. | Sports | 18.88× | ||
| 04 | Wolverhampton Wanderers F.C. | Sports | 17.95× | ||
| 05 | West Ham United F.C. | Sports | 14.71× | ||
| 06 | Hilti | Home & Garden | 12.96× | ||
| 07 | Leicester City F.C. | Sports | 11.55× | ||
| 08 | Everton F.C. | Sports | 11.40× | ||
| 09 | Aston Villa F.C. | Sports | 9.82× | ||
| 10 | Newcastle United F.C. | Sports | 9.66× | ||
| 11 | Plaster | Health | 7.30× | ||
| 12 | Manchester City F.C. | Sports | 6.30× | ||
| 13 | Makita | Home & Garden | 6.29× | ||
| 14 | Automobile repair shop | Cars & Mobility | 5.93× | ||
| 15 | Excavator | Cars & Mobility | 4.04× | ||
| 16 | Lawn mower | Home & Garden | 3.56× | ||
| 17 | Hardware store | Home & Garden | 3.08× | ||
| 18 | Stainless steel | Home & Garden | 2.91× | ||
| 19 | Solar energy | Home & Garden | 2.35× | ||
| 20 | Dan Murphy's | Food & Beverages | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.81× | |
| Convenience Orientation | PREMIUM | 1.51× | |
| Need for Security | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.50× | |
| Creativity | OPEN | 0.53× | |
| Healthy Lifestyle | BALANCE | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sydney Tools. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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