A data profile of the people who buy, follow and care about Manufacturing in Australia — modelled from more than twelve digital signal sources. Manufacturing has an estimated audience of 7,199,702 people in Australia.
Manufacturing has an estimated audience of 7,199,702 people in Australia. 46.9% are female, 53.1% are male, average age 43.8. Top brand affinities: Real property, Blanket, Mechanical engineering, Lawn mower, Air pollution.
Top brand affinities include Real property, Blanket, Mechanical engineering, with strongest over-indexing on Real property (1.76× the country average).
Demographically, the Manufacturing audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Manufacturing fan in Australia is balanced, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Real property.
The key figures that characterise the Manufacturing profile in Australia.
46.9% are female, 53.1% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 43.8 |
| Estimated audience size | 7,199,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Manufacturing audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Manufacturing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric motorcycles and scooters | Cars & Mobility | 1.78× | ||
| 02 | Sandra Bullock | Movies & TV | 1.78× | ||
| 03 | Real property | Home & Garden | 1.76× | ||
| 04 | Renault | Cars & Mobility | 1.76× | ||
| 05 | DeWalt | Home & Garden | 1.70× | ||
| 06 | Excavator | Cars & Mobility | 1.65× | ||
| 07 | Western Union | Business & Career | 1.65× | ||
| 08 | Ryan Gosling | Movies & TV | 1.61× | ||
| 09 | Air pollution | Health | 1.60× | ||
| 10 | Motorcycle helmet | Cars & Mobility | 1.60× | ||
| 11 | Blanket | Home & Garden | 1.56× | ||
| 12 | Lawn mower | Home & Garden | 1.56× | ||
| 13 | Mineral water | Food & Beverages | 1.56× | ||
| 14 | Fly fishing | Sports | 1.54× | ||
| 15 | Electric vehicle | Cars & Mobility | 1.53× | ||
| 16 | Lewis Hamilton | Sports | 1.53× | ||
| 17 | Suzuki | Cars & Mobility | 1.53× | ||
| 18 | Photovoltaics | Home & Garden | 1.51× | ||
| 19 | Mechanical engineering | Business & Career | 1.50× | ||
| 20 | Range Rover | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.19× | |
| Convenience Orientation | PREMIUM | 1.19× | |
| Individualism | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Creativity | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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