A data profile of the people who buy, follow and care about Manufacturing in Colombia — modelled from more than twelve digital signal sources. Manufacturing has an estimated audience of 5,539,174 people in Colombia.
Manufacturing has an estimated audience of 5,539,174 people in Colombia. 49.7% are female, 50.3% are male, average age 37.9. Top brand affinities: Rail transport, Hyundai, Bank account, Vehicle insurance, Electric motorcycles and scooters.
Top brand affinities include Rail transport, Hyundai, Bank account, with strongest over-indexing on Rail transport (1.58× the country average).
Demographically, the Manufacturing audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality.
The typical Manufacturing fan in Colombia is balanced, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Rail transport.
The key figures that characterise the Manufacturing profile in Colombia.
49.7% are female, 50.3% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 37.9 |
| Estimated audience size | 5,539,174 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Manufacturing audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Manufacturing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Škoda Auto | Cars & Mobility | 1.76× | ||
| 02 | Ford EcoSport | Cars & Mobility | 1.69× | ||
| 03 | Hyundai | Cars & Mobility | 1.68× | ||
| 04 | Aston Martin | Cars & Mobility | 1.68× | ||
| 05 | Rolls-Royce Motor Cars | Cars & Mobility | 1.67× | ||
| 06 | Range Rover | Cars & Mobility | 1.66× | ||
| 07 | Toyota Land Cruiser | Cars & Mobility | 1.64× | ||
| 08 | Michelin | Cars & Mobility | 1.63× | ||
| 09 | Vehicle insurance | Cars & Mobility | 1.62× | ||
| 10 | Jaguar Cars | Cars & Mobility | 1.61× | ||
| 11 | Bank account | Business & Career | 1.60× | ||
| 12 | Max Verstappen | Sports | 1.60× | ||
| 13 | Rail transport | Travel & Leisure | 1.58× | ||
| 14 | Electric motorcycles and scooters | Cars & Mobility | 1.57× | ||
| 15 | Maserati | Cars & Mobility | 1.57× | ||
| 16 | Car tuning | Cars & Mobility | 1.53× | ||
| 17 | Electric bicycle | Cars & Mobility | 1.52× | ||
| 18 | Malt whisky | Food & Beverages | 1.52× | ||
| 19 | Patek Philippe | Fashion & Accessoires | 1.52× | ||
| 20 | Subaru | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.37× | |
| DIY Mentality | THRILL | 1.34× | |
| Quality Awareness | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.72× | |
| Social Media Usage | JOY | 0.78× | |
| Extroversion | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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