A data profile of the people who buy, follow and care about Manufacturing in Denmark — modelled from more than twelve digital signal sources. Manufacturing has an estimated audience of 1,244,002 people in Denmark.
Manufacturing has an estimated audience of 1,244,002 people in Denmark. 41.2% are female, 58.8% are male, average age 45.9. Top brand affinities: Used car, SUVs, Hardware store, Renault, Motorboat.
Top brand affinities include Used car, SUVs, Hardware store, with strongest over-indexing on Used car (1.94× the country average).
Demographically, the Manufacturing audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Manufacturing fan in Denmark is more male, around 45.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Used car.
The key figures that characterise the Manufacturing profile in Denmark.
41.2% are female, 58.8% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 45.9 |
| Estimated audience size | 1,244,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Manufacturing audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Manufacturing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air pollution | Health | 2.01× | ||
| 02 | Used car | Cars & Mobility | 1.94× | ||
| 03 | Lawn mower | Home & Garden | 1.92× | ||
| 04 | Vehicle leasing | Cars & Mobility | 1.92× | ||
| 05 | Renault | Cars & Mobility | 1.90× | ||
| 06 | Hardware store | Home & Garden | 1.89× | ||
| 07 | Volvo | Cars & Mobility | 1.82× | ||
| 08 | Hatchback | Cars & Mobility | 1.81× | ||
| 09 | Citroën | Cars & Mobility | 1.81× | ||
| 10 | Motorboat | Cars & Mobility | 1.77× | ||
| 11 | Nissan | Cars & Mobility | 1.77× | ||
| 12 | Toyota | Cars & Mobility | 1.67× | ||
| 13 | Hyundai | Cars & Mobility | 1.67× | ||
| 14 | SUVs | Cars & Mobility | 1.63× | ||
| 15 | Car dealership | Cars & Mobility | 1.63× | ||
| 16 | Suzuki | Cars & Mobility | 1.59× | ||
| 17 | LED lamp | Home & Garden | 1.58× | ||
| 18 | Solar energy | Home & Garden | 1.56× | ||
| 19 | Scooters | Cars & Mobility | 1.53× | ||
| 20 | Peugeot | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.50× | |
| Need for Security | CONSERVATISM | 1.27× | |
| DIY Mentality | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Creativity | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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