A data profile of the people who buy, follow and care about Manufacturing in Switzerland — modelled from more than twelve digital signal sources. Manufacturing has an estimated audience of 1,640,147 people in Switzerland.
Manufacturing has an estimated audience of 1,640,147 people in Switzerland. 44.1% are female, 55.9% are male, average age 42.0. Top brand affinities: AutoScout24, Hornbach, Mobile phones, Wikipedia, Electronics.
Top brand affinities include AutoScout24, Hornbach, Mobile phones, with strongest over-indexing on AutoScout24 (2.34× the country average).
Demographically, the Manufacturing audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical Manufacturing fan in Switzerland is more male, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Manufacturing profile in Switzerland.
44.1% are female, 55.9% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 42.0 |
| Estimated audience size | 1,640,147 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Manufacturing audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Manufacturing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western Union | Business & Career | 2.87× | ||
| 02 | Car dealership | Cars & Mobility | 2.87× | ||
| 03 | City car | Cars & Mobility | 2.87× | ||
| 04 | Family car | Cars & Mobility | 2.87× | ||
| 05 | AutoScout24 | Cars & Mobility | 2.34× | ||
| 06 | Hatchback | Cars & Mobility | 2.32× | ||
| 07 | Hornbach | Shopping | 2.08× | ||
| 08 | Electronics | Technology & Electronics | 2.00× | ||
| 09 | Used car | Cars & Mobility | 2.00× | ||
| 10 | Charity and causes | Business & Career | 1.89× | ||
| 11 | Wikipedia | Internet & Social Media | 1.82× | ||
| 12 | High-definition television | Technology & Electronics | 1.81× | ||
| 13 | Toyota | Cars & Mobility | 1.80× | ||
| 14 | Transfermarkt | Sports | 1.78× | ||
| 15 | Electronic funds transfer | Business & Career | 1.77× | ||
| 16 | Mobile game | Games | 1.75× | ||
| 17 | Festival | Music & Radio | 1.71× | ||
| 18 | Instant messaging | Internet & Social Media | 1.65× | ||
| 19 | Mobile phones | Technology & Electronics | 1.64× | ||
| 20 | Spas | Beauty & Wellness | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.64× | |
| Community Orientation | OPEN | 1.42× | |
| Career Orientation | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| Sustainability | BALANCE | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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