A data profile of the people who buy, follow and care about Metalworking in Australia — modelled from more than twelve digital signal sources. Metalworking has an estimated audience of 2,295,118 people in Australia.
Metalworking has an estimated audience of 2,295,118 people in Australia. 35.5% are female, 64.5% are male, average age 44.1. Top brand affinities: Wikipedia, Do it yourself (DIY), Sandra Bullock, Stainless steel, Hardware store.
Top brand affinities include Wikipedia, Do it yourself (DIY), Sandra Bullock, with strongest over-indexing on Wikipedia (2.56× the country average).
Demographically, the Metalworking audience skews more male with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Individualism.
The typical Metalworking fan in Australia is more male, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Metalworking profile in Australia.
35.5% are female, 64.5% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 44.1 |
| Estimated audience size | 2,295,118 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Metalworking audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 5.2% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Metalworking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sandra Bullock | Movies & TV | 5.17× | ||
| 02 | Chopper (motorcycle) | Cars & Mobility | 4.55× | ||
| 03 | Ryan Gosling | Movies & TV | 3.51× | ||
| 04 | Motorboat | Cars & Mobility | 2.88× | ||
| 05 | Lawn mower | Home & Garden | 2.63× | ||
| 06 | Photovoltaics | Home & Garden | 2.59× | ||
| 07 | Hardware store | Home & Garden | 2.57× | ||
| 08 | Wikipedia | Internet & Social Media | 2.56× | ||
| 09 | Public security | Politics & Society | 2.52× | ||
| 10 | Air pollution | Health | 2.47× | ||
| 11 | Stainless steel | Home & Garden | 2.41× | ||
| 12 | Mechanical engineering | Business & Career | 2.35× | ||
| 13 | Used Cars | Cars & Mobility | 2.08× | ||
| 14 | Rail transport | Travel & Leisure | 1.77× | ||
| 15 | Innovation | Business & Career | 1.75× | ||
| 16 | Radio | Technology & Electronics | 1.71× | ||
| 17 | Plumbing | Home & Garden | 1.66× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.56× | ||
| 19 | Solar energy | Home & Garden | 1.54× | ||
| 20 | Formula One | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.78× | |
| Individualism | JOY | 1.59× | |
| Need for Security | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.69× | |
| Price Sensitivity | PREMIUM | 0.71× | |
| Mindfulness | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Metalworking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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