A data profile of the people who buy, follow and care about Metalworking in France — modelled from more than twelve digital signal sources. Metalworking has an estimated audience of 2,531,098 people in France.
The average Metalworking fan in France is 43.4 years old, more male, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Hauts-de-France.
Top brand affinities include Love & Sex, Broadcasting of sports events, Christmas tree, with strongest over-indexing on Love & Sex (93.81× the country average).
Demographically, the Metalworking audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Metalworking fan in France is more male, around 43.4 years old, with strong Individualism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Metalworking profile in France.
28.6% are female, 71.4% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 43.4 |
| Estimated audience size | 2,531,098 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Metalworking audience comes from France.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 5.2% |
| United Kingdom | 5.1% |
Where the Metalworking audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pays de la Loire | ~200K | 1.43× | |
| 02 | Auvergne-Rhône-Alpes | ~400K | 1.39× | |
| 03 | Hauts-de-France | ~200K | 1.11× | |
| 04 | Bourgogne-Franche-Comté | ~100K | 1.02× | |
| 05 | Centre-Val de Loire | ~90K | 0.98× | |
| 06 | Normandy | ~100K | 0.96× | |
| 07 | Provence-Alpes-Côte d'Azur | ~200K | 0.94× | |
| 08 | Brittany | ~100K | 0.94× | |
| 09 | Nouvelle-Aquitaine | ~200K | 0.92× | |
| 10 | Grand Est | ~200K | 0.91× | |
| 11 | Île-de-France | ~400K | 0.90× | |
| 12 | Occitanie | ~200K | 0.88× |
The strongest cross-interests of the Metalworking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 93.81× | ||
| 02 | Broadcasting of sports events | Movies & TV | 15.46× | ||
| 03 | Christmas tree | Kids & Family | 13.94× | ||
| 04 | Christmas Gift | Kids & Family | 11.41× | ||
| 05 | Dentistry | Business & Career | 8.47× | ||
| 06 | Girl power | Politics & Society | 7.75× | ||
| 07 | Kitchen garden | Home & Garden | 7.29× | ||
| 08 | Single-lens reflex camera | Technology & Electronics | 7.13× | ||
| 09 | Passive income | Business & Career | 7.04× | ||
| 10 | Sustainable products | Politics & Society | 6.60× | ||
| 11 | Zoom lens | Technology & Electronics | 6.40× | ||
| 12 | Lawn mower | Home & Garden | 6.27× | ||
| 13 | Stainless steel | Home & Garden | 5.59× | ||
| 14 | Central heating | Home & Garden | 5.17× | ||
| 15 | Sandra Bullock | Movies & TV | 5.17× | ||
| 16 | HVAC | Home & Garden | 2.97× | ||
| 17 | EBay | Shopping | 2.62× | ||
| 18 | Midi Libre | News | 2.51× | ||
| 19 | Energy | Home & Garden | 2.21× | ||
| 20 | AliExpress | Shopping | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.85× | |
| Risk Appetite | THRILL | 1.76× | |
| Need for Security | CONSERVATISM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.70× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.87× |
Metalworking has an estimated audience of 2,531,098 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
28.6% of Metalworking fans are female, 71.4% are male, with an average age of 43.4 years.
Metalworking fans show strongest brand affinity for Love & Sex (93.81×), Broadcasting of sports events (15.46×), and Christmas tree (13.94×) over the country average.
Metalworking fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~400K), Île-de-France (reach ~400K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Metalworking itself, the audience over-indexes on Broadcasting of sports events (15.46×), Christmas tree (13.94×), Kitchen garden (7.29×), and Christmas Gift (11.41×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Metalworking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.