Metalworking Audience in Germany
Metalworking has an estimated audience of 4,524,128 people in Germany. 28.0% are female, 72.0% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Gil Ofarim, Artistic inspiration, Natural rubber, Building insulation.
The average Metalworking fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Gil Ofarim, Artistic inspiration, with strongest over-indexing on Progressive rock (2.49× the country average). Demographically, the Metalworking audience skews more male with an average age of 39.4, and over-indexes on personality traits such as DIY Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Metalworking fans
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 39.4 |
| Estimated audience size | 4,524,128 |
Audience persona
The typical Metalworking fan in Germany is more male, around 39.4 years old, with strong DIY Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,423,006 | 1.44× |
| Bayern | 1,024,333 | 1.41× |
| Baden-Württemberg | 934,612 | 1.51× |
| Niedersachsen | 523,222 | 1.19× |
| Hessen | 391,457 | 1.14× |
| Rheinland-Pfalz | 260,238 | 1.15× |
| Sachsen | 222,777 | 1× |
| Berlin | 144,683 | 0.72× |
| Thüringen | 130,401 | 1.13× |
| Schleswig-Holstein | 129,038 | 0.79× |
| Sachsen-Anhalt | 90,303 | 0.77× |
| Brandenburg | 86,759 | 0.62× |
| Hamburg | 82,537 | 0.81× |
| Mecklenburg-Vorpommern | 58,114 | 0.67× |
| Saarland | 44,291 | 0.8× |
| Bremen | 33,071 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.49× | Music & Radio |
| Gil Ofarim | 1.96× | Music & Radio |
| Artistic inspiration | 1.82× | Arts & Culture |
| Natural rubber | 3.04× | Cars & Mobility |
| Building insulation | 3.22× | Home & Garden |
| Icon (magazine) | 1.87× | Arts & Culture |
| Minestrone | 1.64× | Food & Beverages |
| Carrie (novel) | 3.18× | Literature |
| Alaska | 1.98× | Travel & Leisure |
| Gumbal | 3.11× | Cars & Mobility |
| Jaguar F-Pace | 3.42× | Cars & Mobility |
| Phil Campbell (musician) | 2.74× | Music & Radio |
| Buddy – The Buddy Holly Story | 2.49× | Music & Radio |
| Tuscany | 2.41× | Travel & Leisure |
| Rhodiola | 4.81× | Health |
| Graham Greene (actor) | 1.97× | |
| Jaws | 3.54× | Movies & TV |
| Superior Hiking Trail | 4.8× | Travel & Leisure |
| Acoustic music | 1.66× | Music & Radio |
| Footloose (1984 film) | 2.28× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.96 |
| Sports Activity | POWER | 1.78 |
| Quality Awareness | PREMIUM | 1.54 |
| Patriotism | CONSERVATISM | 1.52 |
| Early Adopter Mentality | POWER | 1.41 |
| Individualism | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 5.2% |
| United Kingdom | 5.1% |
See Metalworking audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Metalworking have in Germany?
Metalworking has an estimated audience of 4,524,128 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Metalworking fans?
28.0% of Metalworking fans are female, 72.0% are male, with an average age of 39.4 years.
Which brands do Metalworking fans like most?
Metalworking fans show strongest brand affinity for Progressive rock (2.49×), Gil Ofarim (1.96×), and Artistic inspiration (1.82×) over the country average.
Where do Metalworking fans live in Germany?
Metalworking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,423,006), Bayern (reach 1,024,333), and Baden-Württemberg (reach 934,612). These three regions account for the largest share of the active audience.
What other brands do Metalworking fans also like?
Beyond Metalworking itself, the audience over-indexes on Gil Ofarim (1.96×), Artistic inspiration (1.82×), Natural rubber (3.04×), and Building insulation (3.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Metalworking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.