A data profile of the people who buy, follow and care about Metalworking in Brazil — modelled from more than twelve digital signal sources. Metalworking has an estimated audience of 4,758,866 people in Brazil.
Metalworking has an estimated audience of 4,758,866 people in Brazil. 32.0% are female, 68.0% are male, average age 43.8. Top brand affinities: Makita, Esporte Clube Bahia, Public transport, Rock music, Country music.
Top brand affinities include Makita, Esporte Clube Bahia, Public transport, with strongest over-indexing on Makita (5.4× the country average).
Demographically, the Metalworking audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Metalworking fan in Brazil is more male, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Makita.
The key figures that characterise the Metalworking profile in Brazil.
32.0% are female, 68.0% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 43.8 |
| Estimated audience size | 4,758,866 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Metalworking audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 5.2% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Metalworking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makita | Home & Garden | 5.40× | ||
| 02 | Stainless steel | Home & Garden | 3.75× | ||
| 03 | 3D printing | Technology & Electronics | 3.70× | ||
| 04 | Hardware store | Home & Garden | 3.12× | ||
| 05 | Sandra Bullock | Movies & TV | 2.90× | ||
| 06 | Masonry | Home & Garden | 2.78× | ||
| 07 | Public transport | Cars & Mobility | 2.63× | ||
| 08 | Carpentry | Home & Garden | 2.36× | ||
| 09 | Leonardo DiCaprio | Movies & TV | 2.27× | ||
| 10 | Rail transport | Travel & Leisure | 2.19× | ||
| 11 | Brad Pitt | Movies & TV | 2.18× | ||
| 12 | Anne Hathaway | Movies & TV | 2.11× | ||
| 13 | Esporte Clube Bahia | Sports | 1.81× | ||
| 14 | WebMotors | Cars & Mobility | 1.79× | ||
| 15 | Fiat | Cars & Mobility | 1.76× | ||
| 16 | PCI Concursos | Shopping | 1.59× | ||
| 17 | Rock music | Music & Radio | 1.58× | ||
| 18 | Pop music | Music & Radio | 1.53× | ||
| 19 | Betfair | Games | 1.52× | ||
| 20 | Country music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.82× | |
| Convenience Orientation | PREMIUM | 1.93× | |
| DIY Mentality | THRILL | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.44× | |
| Design Affinity | PREMIUM | 0.55× | |
| Price Sensitivity | PREMIUM | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Metalworking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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