A data profile of the people who buy, follow and care about Metalworking in Italy — modelled from more than twelve digital signal sources. Metalworking has an estimated audience of 5,053,202 people in Italy.
Metalworking has an estimated audience of 5,053,202 people in Italy. 31.5% are female, 68.5% are male, average age 44.9. Top brand affinities: Wood carving, Extreme sport, Innovation, HVAC, Air conditioning.
Top brand affinities include Wood carving, Extreme sport, Innovation, with strongest over-indexing on Wood carving (3.02× the country average).
Demographically, the Metalworking audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Individualism, Risk Appetite.
The typical Metalworking fan in Italy is more male, around 44.9 years old, with strong Individualism tendencies and a notable affinity for Wood carving.
The key figures that characterise the Metalworking profile in Italy.
31.5% are female, 68.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 44.9 |
| Estimated audience size | 5,053,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Metalworking audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 5.2% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Metalworking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private equity | Business & Career | 3.52× | ||
| 02 | Sugar substitute | Food & Beverages | 3.48× | ||
| 03 | Mineral water | Food & Beverages | 3.26× | ||
| 04 | Individualism | Politics & Society | 3.15× | ||
| 05 | Wood carving | Home & Garden | 3.02× | ||
| 06 | Robotics | Technology & Electronics | 2.97× | ||
| 07 | Air conditioning | Technology & Electronics | 2.60× | ||
| 08 | Extreme sport | Sports | 2.57× | ||
| 09 | HVAC | Home & Garden | 2.42× | ||
| 10 | Baking powder | Food & Beverages | 2.27× | ||
| 11 | Rail transport | Travel & Leisure | 2.17× | ||
| 12 | Hardware store | Home & Garden | 2.17× | ||
| 13 | Subscription business model | Shopping | 2.11× | ||
| 14 | DAZN | Movies & TV | 2.11× | ||
| 15 | Emotional intelligence | Health | 2.03× | ||
| 16 | Public transport | Cars & Mobility | 1.99× | ||
| 17 | Innovation | Business & Career | 1.95× | ||
| 18 | Modern architecture | Arts & Culture | 1.91× | ||
| 19 | Wikipedia | Internet & Social Media | 1.68× | ||
| 20 | Sustainable energy | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.79× | |
| Risk Appetite | THRILL | 1.67× | |
| Convenience Orientation | PREMIUM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Mindfulness | BALANCE | 0.71× | |
| Creativity | OPEN | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Metalworking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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