A data profile of the people who buy, follow and care about Rail transport in Australia — modelled from more than twelve digital signal sources. Rail transport has an estimated audience of 2,996,254 people in Australia.
The average Rail transport fan in Australia is 44.8 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Webjet, Costco, Xero (software), with strongest over-indexing on Webjet (1.59× the country average).
Demographically, the Rail transport audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Rail transport fan in Australia is balanced, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Webjet.
The key figures that characterise the Rail transport profile in Australia.
49.5% are female, 50.5% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 44.8 |
| Estimated audience size | 2,996,254 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 37% |
of the worldwide Rail transport audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.6% |
| United Kingdom | 6.6% |
| Japan | 5.9% |
Where the Rail transport audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1.5M | 1.38× | |
| 02 | Northern Territory | ~30K | 1.08× | |
| 03 | Australian Capital Territory | ~70K | 1.05× | |
| 04 | Tasmania | ~60K | 0.96× | |
| 05 | Victoria | ~800K | 0.91× | |
| 06 | Queensland | ~600K | 0.87× | |
| 07 | South Australia | ~200K | 0.86× | |
| 08 | Western Australia | ~300K | 0.83× |
The strongest cross-interests of the Rail transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rail freight transport | Cars & Mobility | 4.04× | ||
| 02 | Industrial park | Business & Career | 3.61× | ||
| 03 | River cruise | Travel & Leisure | 2.98× | ||
| 04 | Tram | Cars & Mobility | 2.36× | ||
| 05 | Retirement community | Kids & Family | 2.08× | ||
| 06 | Logistics | Business & Career | 1.96× | ||
| 07 | Mobile home | Cars & Mobility | 1.80× | ||
| 08 | Motorhome | Cars & Mobility | 1.79× | ||
| 09 | Freight transport | Cars & Mobility | 1.78× | ||
| 10 | Bupa | Health | 1.75× | ||
| 11 | Power tool | Home & Garden | 1.69× | ||
| 12 | RVs | Cars & Mobility | 1.67× | ||
| 13 | The Good Guys | Home & Garden | 1.64× | ||
| 14 | Rural area | Travel & Leisure | 1.63× | ||
| 15 | Xero (software) | Brand | 1.60× | ||
| 16 | Webjet | Travel & Leisure | 1.59× | ||
| 17 | Grandparent | Kids & Family | 1.55× | ||
| 18 | Culinary art | Arts & Culture | 1.54× | ||
| 19 | Costco | Shopping | 1.53× | ||
| 20 | Infrastructure | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| Need for Security | CONSERVATISM | 1.32× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Mindfulness | BALANCE | 0.81× | |
| Luxury Orientation | PREMIUM | 0.81× |
Rail transport has an estimated audience of 2,996,254 people in Australia, concentrated in New South Wales and Victoria.
49.5% of Rail transport fans are female, 50.5% are male, with an average age of 44.8 years.
Rail transport fans show strongest brand affinity for Webjet (1.59×), Costco (1.53×), and Xero (software) (1.6×) over the country average.
Rail transport fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~800K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Rail transport itself, the audience over-indexes on Costco (1.53×), Xero (software) (1.6×), Logistics (1.96×), and RVs (1.67×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Rail transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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